Tag Archives: mccann

JWT hires Martinez from McCann to succeed Bob Jeffrey

JWY, part of the WPP empire, has chosen McCann Worldgroup’s Gustavo Martinez as the eventual successor to global chairman and CEO Bob Jeffrey. Martinez, 50 (left with Jeffrey) is currently boss of McCann in Europe and Asia but before that ...

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Premier Foods doesn’t want a £40,000 ‘investment’ payment from its media agency – it wants £300,000

Last week we asked which UK media agency would bite the bullet and pitch for Premier Foods’ account, resigned by Starcom MediaVest over its astonishing request for an ‘investment’ payment, one we estimated at £40,000. But according to sources in ...

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Vintage Route 66 Levi’s commercial from Adrian Lyne is an object lesson in how to create a great ad

Desert Island Ads here is an always an illuminating experience and sometimes you come across something you hadn’t seen and think: that’s just great. Michael Lee’s recent DIA selection was interesting all the way through and he kicked it off ...

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