Tag Archives: mccann

GM and MRM/McCann launch Certified Story Time

The global car industry’s in trouble so the biggest car manufacturers are trying all manner of wheezes to spark it into action. One of the problems is that people have finally wised up to the phenomenal depreciation of cars once ...

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Mastercard and McCann enlist celebrity balls in global bid

Bouncing balls are pretty useful things in ads (as Sony Bravia discovered all those years ago) and they’re used to good effect in a new global campaign for Mastercard from McCann. Part of Mastercard’s Start Something Priceless campaign, the new ...

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Just Eat and McCann try to teach the world to eat

The digital economy has transformed the rather mundane business of ordering a takeaway and Just Eat is trying to grab the biggest global share against Deliveroo and Uber Eats, among others. McCann London has been entrusted with the job by ...

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McCann hits confident note for high-def Microsoft Xbox

Flagship Interpublic agency McCann seems to be motoring nicely on both sides of the Atlantic and, in London anyway, its flagship account is Microsoft Xbox. Most gaming ads are shoot-em-ups of one sort or another but confident Xbox is essaying ...

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US Army $4bn ad review heading for court again as WPP contests DDB win

WPP has joined former incumbent Interpublic’s McCann in contesting the result of the US Army’s review of its massive ten-year $4bn ad account, claiming that the winner, Omnicom’s DDB, couldn’t (among other things) do the job for the money. The ...

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