Tag Archives: mccann

Aldi throws down gauntlet to middle classes with ‘Like’

Advertising, as well as lots of other things obviously, clearly works for Aldi and it’s back with a new campaign, ‘Like.’ Which is pushing at an open door really (two gripes – it no longer sells newspapers and its delivery ...

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McCann chooses a winner for the New York Lottery

Is the UK’s National Lottery planning a Christmas campaign? Other lotteries seem to have realised that a lottery ticket is a one way out of the Christmas prezzie conundrum; not too much but might just be worth a lot, so ...

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Deloitte Digital poaches McCann boss, MPC speeds up move into advertising

We hear a lot about Accenture Interactive, less about Deloitte Digital which runs a sizable operation encroaching on adland’s traditional turf. Now DD has hired McCann New York COO Rich Whalen as MD of its US creative and studio offering, ...

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Interpublic trailblazer Phil Geier dies at 84

Phil Geier (Philip H. Geier Jr to give him his full title) was chairman and CEO of Interpublic from 1980 to 2000, when he turned Marion Harper’s Interpublic into the biggest ad holding group in the world. He began his ...

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GM and MRM/McCann launch Certified Story Time

The global car industry’s in trouble so the biggest car manufacturers are trying all manner of wheezes to spark it into action. One of the problems is that people have finally wised up to the phenomenal depreciation of cars once ...

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Mastercard and McCann enlist celebrity balls in global bid

Bouncing balls are pretty useful things in ads (as Sony Bravia discovered all those years ago) and they’re used to good effect in a new global campaign for Mastercard from McCann. Part of Mastercard’s Start Something Priceless campaign, the new ...

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Just Eat and McCann try to teach the world to eat

The digital economy has transformed the rather mundane business of ordering a takeaway and Just Eat is trying to grab the biggest global share against Deliveroo and Uber Eats, among others. McCann London has been entrusted with the job by ...

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