Tag Archives: mccann

McCann recaptures Opel/Vauxhall from new owner PSA

Opel/Vauxhall has picked McCann to handle its European ad account from a new base in Frankfurt. Opel/Vauxhall is now owned by Peugeot and Citroen owner PSA which bought it from General Motors in 2017. McCann pitched against German incumbent Scholz ...

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McCann fends off the US Army one more time

The US Army may be by most estimates still the most powerful military force on earth – maybe ever – but it can’t seem to get rid of McCann however hard it tries. Maybe it should outsource the job to ...

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Do we really need MasterCard’s music to heal relationships?

MasterCard is sponsoring tonight’s Brit Awards for UK popsters so agency McCann has linked it to a campaign ‘Start Something Priceless (geddit?): The Listening Room, bringing six people whose relationships have foundered together to experience the healing power of music. ...

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McCann’s FP/7 challenges middle-eastern stereotypes in new music video

We observed earlier that agencies need zero-based creativity in today’s marketing world – less fancifully, perhaps, that they need to take the work where they can find it. As FP7/McCann in Beirut is doing here with a music video, ‘Roman,’ ...

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McCann Tel-Aviv duo craft vibrating Valentine’s for Durex

Did you know that Durex makes a Vibrating Cock Ring? OK, you have a collection at home (not in the office, that’s not allowed). What about the Jewish name for Valentine’s Day? It’s Tu B’Av. So to add to the ...

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McCann loses mega-client who didn’t believe it was a contractor – or has it?

The Us Army dumped McCann Worldgroup from its shortlist for a new agency for technical reasons, according to Ad Age. These included the formatting of unspecified documents and an inability to confirm McCann’s status as a certified contractor, despite the ...

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