Tag Archives: mccann worldgroup

Zurich and McCann pluck defeat from the jaws of victory in new TV campaign

Maybe CCO Linus Karlsson is having a beneficial effect on McCann. Here’s a new ad for Zurich Insurance from McCann Worldgroup that actually manages to give insurance a human dimension; which is what it’s for, after all. But why isn’t ...

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New McCann boss Harris Diamond recalls old guard – Joyce King Thomas rejoins to mind Mastercard

Former McCann New York CCO Joyce King Thomas (pictured) is rejoining the troubled agency to head a new group, effectively a ‘Team Mastercard,’ for one of the Interpublic-owned agency’s biggest remaining accounts. King Thomas left the agency two years ago ...

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McCann takes on production specialists with Craft

McCann Worldgroup is taking on the independent production giants like Williams Lea-owned Tag with a big production arm of its own, Craft. Interpublic-owned Craft says it is happy to work with other agencies and creative companies but has no plans ...

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Publicis Groupe’s Klues and Roberts see pay rise

The big marcoms groups have been defying gravity recently with their financial results, all of them growing way ahead of growth rates in Western economies where most of their business is still based. So the various big bosses have been ...

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McCann debut for Sony Xperia shows a kids’ world

Here’s McCann Worldgroup’s debut ad for Sony Mobile’s Xperia smartphone, its first product since buying out its former mobile partner Ericsson AB. It doesn’t feature kids in the ad, as we suspected it would, except in the voiceover and the ...

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