Tag Archives: Matt charlton

Matt Charlton: why Nick Kendall is my ad hero

In the second in our series My Ad Hero Brothers and Sisters CEO Matt Charlton chooses a planner who introduced strategy to luxury and taught him the importance of generosity in an ad agency. I’ve been lucky enough to work ...

Read More »

Brothers and Sisters’ Matt Charlton: best ads of 2016

We’re asking the great and good of adland to choose their best ads of 2016. The deal is you can pick one of your own if you choose three (the max). First off is Matt Charlton, CEO of Brothers and ...

Read More »

Matt Charlton: why the best Christmas ads of 2015 (and any other year) are the ones that get people talking

I’ve just watched about 40 Christmas ads in a row this morning after the agency Christmas party. It must be a unique test, close to the true consumer viewing experience of feeling slightly hung over and jaded. Millward Brown should ...

Read More »

Matt Charlton: adland choruses “good is the new sex”

As last Thursday’s D&AD awards confirmed, advertising has become obsessed with ideas that have a positive social message. Forget airbrushed models and ripped guys. Girls no longer need to throw like a girl, they have our permission to throw like ...

Read More »