Through the foggy masked-covered gloom of October Christmas for adland is coming upon us fast. That means inevitably so are the new batch of Christmas ads. All I can say is what a time to be an agency trying to ...
Read More »Matt Charlton: why Nick Kendall is my ad hero
In the second in our series My Ad Hero Brothers and Sisters CEO Matt Charlton chooses a planner who introduced strategy to luxury and taught him the importance of generosity in an ad agency. I’ve been lucky enough to work ...
Read More »Brothers and Sisters’ Matt Charlton: best ads of 2016
We’re asking the great and good of adland to choose their best ads of 2016. The deal is you can pick one of your own if you choose three (the max). First off is Matt Charlton, CEO of Brothers and ...
Read More »Brothers and Sisters’ Matt Charlton: advertising begins to learn the true cost of Brexit
Finally data is emerging that should put the fear of God into adland and the the UK a whole. Omnicom UK (below) managed organic growth of five per cent in Q3. Deduct the currency bounce as the money is converted ...
Read More »Matt Charlton: why you will never be a great agency without great account management
When I ran Modernista! in the US I got rid of the account management department. It was a huge mistake on reflection. Huge. Here’s why. I have a view that the most successful companies rarely make stuff. Often the real ...
Read More »Matt Charlton: why the best Christmas ads of 2015 (and any other year) are the ones that get people talking
I’ve just watched about 40 Christmas ads in a row this morning after the agency Christmas party. It must be a unique test, close to the true consumer viewing experience of feeling slightly hung over and jaded. Millward Brown should ...
Read More »Matt Charlton: why new Ogilvy CEO Charlie Rudd faces a challenge taking BBH culture with him
On reporting Charlie Rudd’s new appointment as CEO of Ogilvy and Mather this morning MAA also pointed out there has been quite a trend of BBHers struggling when they leave BBH and get the top job somewhere else. Hmm, that ...
Read More »Matt Charlton: adland choruses “good is the new sex”
As last Thursday’s D&AD awards confirmed, advertising has become obsessed with ideas that have a positive social message. Forget airbrushed models and ripped guys. Girls no longer need to throw like a girl, they have our permission to throw like ...
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