First off is Matt Charlton, CEO of Brothers and Sisters.
I’ve chosen three films which are all long format, and absolutely beautiful to look at and watch. To me it shows that the new era of post-TV, film and video is really now outshining the old 60 sec ad format and agencies and production companies are developing the skills to work in much longer format and create dazzling spectacles and still have a simple idea.
I usually don’t include any of our work but I honestly haven’t seen anything more original or that matches the brief better than our ‘Tumbleweed’ trailer for Pearl & Dean so I’ve stuck it in!
We’re the Superhumans – Channel 4/4 Creative
Project Everyone – BBH
Tumbleweed Trainer – Pearl & Dean/ Brothers and Sisters
—