marketing
-
Advertisers
Ryanair changes tack as profits slump – but is it too little too late for its customers?
The boss of Ryanair, Mr Michael O’Leary must kiss the Blarney Stone every week as he deals with their latest…
Read More » -
Advertisers
Disney’s Lone Ranger flop shows that marketing can’t do the heavy lifting for second-rate movies
We don’t usually do movies here but there’s growing evidence that Hollywood (aka the global film industry) is more dependent…
Read More » -
Advertisers
Out of the COI frying pan into the fire of a fashion launch for brand marketer Chris Wood
For years, you’ve run your own brand consultancy. After successfully selling it, you step into the limelight as chairman of…
Read More » -
Advertisers
It’s not what you put into a (digital) communication that matters, it’s what you get out – as Apple knows
Recently I’ve self-diagnosed Jones’ Syndrome – as in ‘keeping up with the J…’. It’s based on my anxiety about becoming…
Read More »