No-one could accuse Facebook of either sitting on its mountain of cash or failing to respond to fears that its core social network is losing its appeal to young people as their aunts and uncles populate its pages. Mark Zuckerberg’s ...
Read More »Karmarama boss Nicola Mendelsohn joins Facebook as new head of Europe
Karmarama boss and former IPA president Nicola Mendelsohn (left) has never been exactly backward at coming forward and now she’s joined the group of high-flying women (including COO Sheryl Sandberg and marketing boss Carolyn Everson) near the top of Mark ...
Read More »We’re a mobile company now claims embattled Facebook boss Mark Zuckerberg
Which will be news (possibly welcome news) to Facebook shareholders who have seen the value of their stock in the post-IPO company halve from $38 to around $19. CEO Mark Zuckerberg, still worth billions, told a TechCrunch conference that his ...
Read More »Mark Zuckerberg loses half his paper fortune as Facebook shares continue slide
Facebook’s financial fortunes go from bad to worse with its shares dropping at one stage to $19.67, about half the offer price, as investors who bought in before the massive IPO were allowed to sell a tranche of 271m shares. ...
Read More »Facebook share slide requires emergency treatment
My friend George Parker thinks McCann Worldgroup boss Nick Brien is angling for a job at Facebook. If he is he’s better get a move on and forget all that gardening leave nonsense because post-IPO Facebook really is beginning to ...
Read More »Joel Ewanick’s sudden exit from GM shows the perils of the CMO danger zone
The departure of Joel Ewanick as CMO of General Motors (pictured) is a sudden and unexpected move not helped by the comment from GM: “.. he failed to meet the expectations that a company has of an employee.” Hmmm, not ...
Read More »Coke and Colgate back new $1m mobile research
Mobile marketing is the new big thing, everyone says so: Mark Zuckerberg (ruefully as he doesn’t have enough of it), new Talon supremo Eric Newnham and possibly people who are even more influential (assuming there are any). So this big ...
Read More »Facebook begins PR fightback with David Jones and Keith Weed – but stock analysts tell different story
It looks like embattled Facebook has pulled a PR rabbit out of the hat in double quick time – ‘with a little help from my friends’ as the Beatles sang. In a previous opinion piece on the Facebook IPO saga ...
Read More »If you look really hard at the numbers Facebook is worth ‘just’ $21bn (not $104bn)
According to the business press, Wall Street is full of recriminations over the Facebook IPO. Morgan Stanley, the lead underwriter, allegedly ignored downward revisions of forecasts from its own analysts during the roadshow pre-IPO. The top securities regulator in Massachusetts ...
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