Tag Archives: Malibu

Pernod Ricard’s Malibu is off in pursuit of that elusive Gen Z with a global refresh by Wieden+Kennedy leading to a new brand position: ‘Do Whatever Tastes Good.’ Which seems to cover the field; one of the aims is to ...

Wieden+Kennedy has won a “global brand refresh” for Pernod Ricard’s Malibu. Coconut-flavoured rum brand Malibu’s ‘Do whatever tastes good,’ campaign features new ways to drink Malibu, including cocktails and ready to drink serves. ‘Welcome to Malibu’ was directed by Dave ...