“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” (Dr. Seuss.) Or, to put it another way: reading is good for you. I doubt this brooks much disagreement: ...
Read More »Introducing the More About Advertising Book Shop
Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to advertising came out of conversations with people who admitted they had never read a book on the subject. This seemed ...
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