Tag Archives: MAA Ad of the week

MAA Ad of the Week: South Western Railways from St Luke’s

Ads these days tend to fall into two categories: the big filmic efforts from (mostly) tech giants and more modest, barely noticeable ones from most of the others who’ve spent all their money on digital. St Luke’s is a London ...

Read More »

MAA Ad of the Week: Arnie and Salma for BMW

Could easily have been Drew Barrymore for Quorn, but we had that separately today. Rather alarming how this much sought-after gong is going to celebs these days but most big budget, ambitious ads seem to deploy them, certainly around Super ...

Read More »

MAA Ad of the Week: Amazon’s Alexa by Lucky Generals

This year’s Super Bowl has offered an interesting selection so far, with new advertisers aplenty – some of whose products are a touch mystifying to those of us who still inhabit planet earth. But even the most earthbound now know ...

Read More »

MAA Ad of the Week: IKEA from Thjnk

Advertising isn’t that difficult is it? You pose a problem and solve it with the product. Which is exactly what German agency Thjnk has done for IKEA with this compelling, but somehow good-humoured slice of angsty modern life, compounded by ...

Read More »

MAA Ad of the Week: Gucci/North Face’s winning TikTok

There’s something pleasingly anarchic about TikTok (OK, lots of aspects that aren’t so pleasing but that’s anarchy for you) and this from High Snobiety for Gucci with The North Face shows it at its best as an ad medium. There’s ...

Read More »

MAA Ad of the Week: Samsung Exynos from BBH

Bartle Bogle Hegarty in London (and elsewhere) has had a roller coaster time since Publicis bought the lot from its distinguished founders (two knights of the realm included) and other executives. Now it’s being run by a group board headed ...

Read More »

MAA Ad of the Week: RAF Air and Space from Engine

Bit of thin week although there’s lots going on in adland: creative musical chairs and the odd deal. But this is diverting enough from Engine Creative: RAF Air and Space Operations, no less (didn’t know they were in space.) Recruitment ...

Read More »

MAA Ad of the Week: Axa’s ‘Birders’ from Publicis Conseil

Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends on the state of the TV market and there are some signs that it’s showing resilience, even growth. A big ...

Read More »

MAA Ad of the Week: BETC’s Emily in Paris

I’ve no doubt the denizens of Les Magasins Généraux in Paris are just as data-driven and digitally smart as agencies are supposed to be these days but they’re also still capable of advertising that makes you smile and generally feel ...

Read More »