Tag Archives: Lowe

Ricardo Hoffman, Borghi/Lowe’s former VP and head of the agency’s office in capital Brasilia, has been accused by federal judge Sergio Moro, who heads the government’s Operation Car Wash anti-corruption investigation, of instructing third parties (production companies, it seems) to ...

It sometimes looks as though Interpublic has gone to sleep in the acquisition stakes, certainly in comparison to two of its rivals WPP and Publicis Groupe, but today it announced the surprise capture of Profero, one of the few remaining ...

Don Elgie (left), a one-time McCann London account man, is stepping down as CEO of Creston plc, the quoted marcoms company he founded back in 2001. Elgie, 67, will be succeeded by COO and CFO Barrie Brien. Elgie has had ...

WPP agencies Grey and JWT have been appointed ‘lead’ agencies on giant bank HSBC’s £400m global creative account while Publicis Groupe’s Saatchi & Saatchi has won its wealth management business. The business was put up for review last year. JWT ...

My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending ...