Lloyds Banking Group and, by extension its ad agency adam&eveDDB, is getting it in the neck for its ‘By your side’ ad campaign, the one with the black horse/horses. A majority of the UK public think the only side Lloyds ...
Read More »Adam&eve turns to Lloyds’ trusty steed for under-fire bank – at least it’s not a banker
Everybody likes horses don’t they – until one of them gives you a nip or treads on your foot. So Lloyds, which is well and truly in the doghouse at the moment as details emerge of the cover-up of a ...
Read More »Lloyds takes its next step in adam&eve brand debut
Banks are pretty keen on journeying through life at the moment – or telling us that we’d better have them handily by our side when we do. Hardly surprising when most of leave our accounts where they are for decades, ...
Read More »Paul Simons: is adam&eve the most successful agency start-up of modern times?
Lloyds moving to adam&eveDDB is another client moving from Camden to Paddington; it may have taken a few years but both Virgin Atlantic and Lloyds appear to have rated the A&E team enough to follow them. Pity though that both ...
Read More »What will be the clinching factor in £100m Lloyds pitch?
A popular summer game, I’m told, is getting up before your competitors to place your towel on the best sun lounger by the hotel pool. At the recent Cannes Lions ad festival there was a similar game, although you need ...
Read More »Lloyds finally pitches adam&eve against Y&R
Sooner or later there was bound to a face-off between incumbent RKCR?Y&R and adam&eveDDB for Lloyds Bank. The A&E crew worked on the business at Y&R and, five years since James Murphy, David Golding and Ben Priest broke away, it’s ...
Read More »UK bank changes give a boost to Engine Group
You can’t keep British banks out of the news – this morning we had the Government flogging six per cent of its stake in Lloyds for £3.2bn (bit cheap that) and Barclays being fingered for overcharging interest (so that’s another ...
Read More »New bank TSB launches with local love fest by Joint
The UK finally has a new bank, the cornerstone of the Government’s banking policy, although it’s arrived rather by accident. Lloyds Banking Group was told by the EU to get rid of 632 branches as punishment for being helped out ...
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