I see that Maxus CEO Lindsay Pattison (below) has been appointed GroupM’s first chief transformation officer, leading change across the WPP-owned media buying giant including supporting WPP CEO Sir Martin Sorrell’s cherished “horizontality” philosophy. Well CTO is better than chief ...
Read More »Maybe women in adland doth protest too much
Has anything untoward happened to senior Procter & Gamble executive Roisin Donnelly? This piece in Campaign reads like an obituary. Actually she’s leaving the company after 31 years, presumably in good financial shape. The piece was accompanied by a ringing ...
Read More »Maxus wins L’Oreal Nordics account from PHD
WPP media agency Maxus, which last week replaced global CEO Vikram Sakhuja with the UK’s Lindsay Pattison, has successfully built on its key relationship with L’Oreal by adding the beauty giant’s business in Denmark, Norway, Sweden and Finland to the ...
Read More »Surprise as Maxus replaces global boss Vikram Sakhuja with UK’s Lindsay Pattison
Maxus, by some measures the best-performing media agency in WPP’s GroupM media empire, has replaced global CEO Vikram Sakhuja (left) with UK CEO Lindsay Pattison. Pattison is also the Maxus chief strategy officer. UK MD Nick Baughan moves up to ...
Read More »Lindsay Pattison of Maxus: how to forge a better understanding between ad employers and employees
Any debate on the relative virtues and vices of Generation X versus Generation Y employees tends to bring up similar ideas. Ask your parents about working life and you’ll hear of values like loyalty, commitment and hard work. Generation Y, ...
Read More »Lindsay Pattison: media is becoming more technological but we still need the right fusion of maths and magic
Another year begins, and I reflect on 2013 as the year that technology brought mass disruption to our industry. At the Cannes Lions International Festival of Creativity, the view across La Croisette was dominated by digital media owners – Microsoft, ...
Read More »What’s so special about WPP media agency Maxus?
WPP’s Maxus is the go-to media agency of the moment; the fastest-growing worldwide and, in the UK, the new holder of the £135m L’Oreal media account. Here global CSO and UK CEO Lindsay Pattison (left) and global marketing and new ...
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