Tag Archives: lenovo

Lenovo, now the world’s number one PC company with a booming PC gaming business and also Motorola, has appointed Publicis Media to handle its global account. Publicis is setting up bespoke unit Lenovo One Media formed from its Spark Foundry ...

Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to show that these largely unloved devices are actually pretty good. There’s a new generation of Intel chips coming out alongside ...

Here’s DLKW Lowe’s first ad for Lenovo since winning the computer giant’s global account back in the summer. It features the ubiquitous Ashton Kutcher trying to milk a rather forbearing (male) goat to demonstrate the adaptability of its new Yoga ...

Google doesn’t get it spectacularly wrong very often but it certainly did with its purchase of US handset maker Motorola which it bought for $12.5bn in 2012 but has now flogged to Lenovo for $2.9bn including a face-saving five per ...

*Honda in the US is reviewing its $800m account, which will have reverberations all over the place as it tries to find an agency that gives it the whoomph to challenge Toyota. And Ford and GM and Chrysler… RPA has ...