Tag Archives: lenovo

US PC giants unveil $70m joint marketing drive

Dell, Lenovo, HP, chip supplier Intel and Microsoft are combining for a new $70m campaign ‘PC does whaat?’ aiming to show that these largely unloved devices are actually pretty good. There’s a new generation of Intel chips coming out alongside ...

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Ashton Kutcher has goat issues in DLKW Lenovo debut

Here’s DLKW Lowe’s first ad for Lenovo since winning the computer giant’s global account back in the summer. It features the ubiquitous Ashton Kutcher trying to milk a rather forbearing (male) goat to demonstrate the adaptability of its new Yoga ...

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Can UK agencies really position themselves as China’s way into global brands?

Well the Institute of Practitioners in Advertisers (IPA) thinks so, announcing an ‘International Brand Incubator’ to help Chinese companies turn their big domestic brands into big global brands, one of the very few areas where China currently lags the Western ...

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WPP and Ogilvy & Mather to open new agency for Chinese exporters

Blue chip ad agency Ogilvy & Mather is launching a new agency to market Chinese products to the rest of the world. O&M CEO Miles Young, who made his reputation in direct marketing in the UK before going off to ...

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New Year present for Saatchi as it lands Lenovo computers

The Consumer Electronics Show currently grinding on in Las Vegas also saw the final round pitches for a new global branding campaign for Chinese computer maker Lenovo in which Saatchi & Saatchi beat incumbent Ogilvy & Mather and hot hotshop ...

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