Tag Archives: Keith Weed

What’s next for Unilever as long-serving CMO Weed departs?

It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another ...

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Branding expert Jope succeeds Polman as Unilever CEO

Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope succeeds Paul Polman, who transformed Unilever in many ways with his sustainability platform but, like most long-serving CEOs (Polman served ...

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BBH and Axe are all at sea in online competition ad

The danger with ‘integrated’ advertising is that you aim at lots of targets and hit none of them. Here’s a classic case in point from the mighty BBH for Axe/Lynx. The aim is to flog a social media competition with ...

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Unilever claims it’s driving down agency and production costs

Global marketing giant Unilever, which is currently reviewing its $6bn global media roster, claims that it’s succeeding in its aim of driving down ‘non-productive’ ad agency and production costs. It spent $8.2bn on marketing last year, a two per cent ...

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