Keith Weed
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Ad Tech
New Unilever CMO Conny Braams needs to recapture some of its ad glory days
Time was when the CMO of Unilever was one of the two most powerful people in marketing alongside that of…
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Former Unilever marketing boss Keith Weed joins WPP board
Former Unilever chief marketing and communications officer Keith Weed is joining the board of WPP as a non-executive director. In…
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Ad Tech
What’s next for Unilever as long-serving CMO Weed departs?
It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with…
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Branding expert Jope succeeds Polman as Unilever CEO
Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope…
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The&Partnership’s Johnny Hornby investigates the programmatic media buying ‘black hole’
Here’s Johnny (Hornby) again, our investigative reporter ‘on the rocks’ at Cannes. Here he is asking boss Sir Martin Sorrell,…
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The big networks are like bottom-fishing trawlers says Joe Pytka as Cannes debates talent crisis
Cannes 2014: what have Jim Henson, Martin Amis, F. Scott Fitzgerald and Dr Seuss got in common? They all started…
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Unilever cuts, debunking Millenials, the ‘Nutcracker’ ad with Spob and Freddie and more Ron Burgundy
Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor…
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