Tag Archives: Keith Weed

It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another ...

Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope succeeds Paul Polman, who transformed Unilever in many ways with his sustainability platform but, like most long-serving CEOs (Polman served ...

Here’s Johnny (Hornby) again, our investigative reporter ‘on the rocks’ at Cannes. Here he is asking boss Sir Martin Sorrell, Unilever CMO Keith Weed, someone big at Google and others about the programmatic media buying ‘black hole.’ 40 per cent ...

Cannes 2014: what have Jim Henson, Martin Amis, F. Scott Fitzgerald and Dr Seuss got in common? They all started their careers in advertising. There was once a time when advertising could lure the best creative people in the world. ...

Less is more seems to be the current marketing mantra at Unilever with CMO Keith Weed (left) telling an investor conference that he plans to cut agency and production fees to around 20 per cent of the zillions the company ...

The danger with ‘integrated’ advertising is that you aim at lots of targets and hit none of them. Here’s a classic case in point from the mighty BBH for Axe/Lynx. The aim is to flog a social media competition with ...

It looks like embattled Facebook has pulled a PR rabbit out of the hat in double quick time – ‘with a little help from my friends’ as the Beatles sang. In a previous opinion piece on the Facebook IPO saga ...

And that’s about it really. Du darfst is a Unilever slimming brand sold in Germany and its slogan is ‘fuck the diet.’ As many Germans speak good English they’ll know what it means (it’s pretty obvious if you don’t). The ...

Global marketing giant Unilever, which is currently reviewing its $6bn global media roster, claims that it’s succeeding in its aim of driving down ‘non-productive’ ad agency and production costs. It spent $8.2bn on marketing last year, a two per cent ...