Tag Archives: Justin King

Is Sainsbury winning the UK supermarket wars?

It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons. The company, helmed by Justin King (left) for the last ten years, has seen its market share inch up to ...

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AMV/BBDO boxes clever for Sainsbury’s with Christmas blitz of short films

Sainsbury’s is bravely facing up to life without celebrity chef and publishing tycoon Jamie Oliver and agency AMV/BBDO has taken the minimalist route with short films, albeit lots of them. This is quite a cunning ploy as it allows Sainsbury’s ...

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