Tag Archives: Justin King

Here’s a sweet little ad from AMV/BBDO for UK supermarket Sainsbury’s ‘Active Kids’ promotion. We all seem to be fretting about fat kids (and indeed fat oldies) these days so it’s sensible for Sainsbury to do its bit. Clever idea ...

It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons. The company, helmed by Justin King (left) for the last ten years, has seen its market share inch up to ...

My spies tell me that the snippets of ads we’ve had so far from Wieden+Kennedy London for Tesco are the tip of the iceberg; a big proper ad is on its way. Five weeks in production apparently. So far we’ve ...

Sainsbury’s is bravely facing up to life without celebrity chef and publishing tycoon Jamie Oliver and agency AMV/BBDO has taken the minimalist route with short films, albeit lots of them. This is quite a cunning ploy as it allows Sainsbury’s ...

It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with the same precision it ...

UK supermarket giant Sainsbury’s doesn’t change it’s ad slogan very often – for years it was ‘good food costs less at Sainsbury’s’ and in recent years it’s been ‘try something new today’ – but now it’s planning a trip back ...

When UK supermarket Morrisons and agency DLKW Lowe signed up former England cricketer Andrew ‘Freddie’ Flintoff to front its advertising we questioned whether a sportsman as well-known for his off the pitch japes as heroic deeds on it was a ...

Well Andy Hornby, a former protege of Allan Leighton at Asda along with Sainsbury’s Justin King and others, probably deserves a break after being crucified in the banking crash of 2008 (he ran HBOS which collapsed owing twenty-odd billion) and ...

By increasing his December sales by 7.8 per cent (and sales in the whole 12-week period by seven per cent) and nudging Sainsbury’s ahead of Asda in terms of December market share (16.6 to 16.5). The average sales increase of ...