Tag Archives: Justin King

Here’s a sweet little ad from AMV/BBDO for UK supermarket Sainsbury’s ‘Active Kids’ promotion. We all seem to be fretting about fat kids (and indeed fat oldies) these days so it’s sensible for Sainsbury to do its bit. Clever idea ...

It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons. The company, helmed by Justin King (left) for the last ten years, has seen its market share inch up to ...