Tag Archives: Justin King

Is Sainsbury winning the UK supermarket wars?

It certainly is if you see the market as we used to: a carve-up between Tesco, Asda, Sainsbury and Morrisons. The company, helmed by Justin King (left) for the last ten years, has seen its market share inch up to ...

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AMV/BBDO boxes clever for Sainsbury’s with Christmas blitz of short films

Sainsbury’s is bravely facing up to life without celebrity chef and publishing tycoon Jamie Oliver and agency AMV/BBDO has taken the minimalist route with short films, albeit lots of them. This is quite a cunning ploy as it allows Sainsbury’s ...

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Has market leader Tesco lost its way in the UK?

It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with the same precision it ...

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Sainsbury’s plots major relaunch with new ad line ‘live well for less’

UK supermarket giant Sainsbury’s doesn’t change it’s ad slogan very often – for years it was ‘good food costs less at Sainsbury’s’ and in recent years it’s been ‘try something new today’ – but now it’s planning a trip back ...

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Cricketer Freddie Flintoff scores for Morrisons

When UK supermarket Morrisons and agency DLKW Lowe signed up former England cricketer Andrew ‘Freddie’ Flintoff to front its advertising we questioned whether a sportsman as well-known for his off the pitch japes as heroic deeds on it was a ...

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Why has Andy Hornby quit as boss of resurgent Boots?

Well Andy Hornby, a former protege of Allan Leighton at Asda along with Sainsbury’s Justin King and others, probably deserves a break after being crucified in the banking crash of 2008 (he ran HBOS which collapsed owing twenty-odd billion) and ...

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