David Beckham offers helping hand for Sainsbury’s ‘Active Kids’ TV promotion
Here’s a sweet little ad from AMV/BBDO for UK supermarket Sainsbury’s ‘Active Kids’ promotion. We all seem to be fretting about fat kids (and indeed fat oldies) these days so it’s sensible for Sainsbury to do its bit.
Clever idea to get Becks in there too. Will he take on more of a Jamie Oliver front man role for Sainsbury?
Now he’s leaving as German discounters Aldi and Lidle bite huge chunks out of the British supermarket big four (Tesco, Sainsbury, Asda and Morrisons) – smart boy.