Tag Archives: John Lewis

John Lewis makes Spring ad debut with product-focussed guided tour

New boss Sharon White is wasting no time trying to revive John Lewis & Partners and the troubled retailer is launching its first Spring TV campaign, a product-focussed effort from adam&eveDDB showcasing its new customer-friendly offerings (cookery classes, in-store stylists) ...

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Now Christmas ads supremo Craig Inglis quits John Lewis

It’s all change at John Lewis as new chairman Sharon White begins her reign. Now customer director Craig Inglis is following MD Paula Nickolds out of the partnership’s revolving door. Inglis (below) joined JL from Virgin Trains as head of ...

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John Lewis readies Excitable Edgar for Christmas – will there be a hospital scene too?

OK, it’s coming on Thursday (November 14) and features ‘Excitable Edgar,’ something to do with a door knocker. The John Lewis Christmas ad, that is. Meet Edgar. 14.11.19 #ExcitableEdgar pic.twitter.com/4H9YRCDMZJ — Excitable Edgar (@ExcitableEdgar) November 11, 2019 The Liverpool Echo ...

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Are John Lewis and Waitrose going to join forces for iconic Christmas ad?

The John Lewis Christmas ad from adam&eveDDB has become a national event: capturing national media attention and, it’s said, providing JL with £8 of sales for every £1 spent on making it (about a million of them.) In adland the ...

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Penny borrows ‘Your Song’ for hard-pressed Xmas cheer

It’s turned out to be a bumper Christmas for Elton John (and lyricist Bernie Taupin presumably.) Their ‘Your Song’ knitted together John Lewis’ high-scoring Christmas ad (featuring Elton of course) and here it is in German supermarket Penny’s Christmas effort ...

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