Tag Archives: John Lewis

Shopping in John Lewis can be a rather chilly experience: it radiates, mostly, efficiency rather than warmth. Now armed with a new (and painstakingly researched) line – “For all life’s moments’ it’s doubling down on emotion in what looks rather ...

Everybody looks forward to adam&eveDDB’s blockbuster Christmas ad for John Lewis and its mid-season effort usually causes a stir too – last year there was a “trans” row one recalls. This year’s comes out on Thursday. With a new line: ...

There’s been an early rush on Christmas ads this week — perhaps because Black Friday won’t add up to much (few retailers can afford to discount too heavily), and they all want us to shop early to even out the ...

Lots of us have our fingers crossed that Christmas this year will be as it used to be, Covid permitting of course. Which means connecting relatively freely with others. A normal Christmas means a feelgood John Lewis ad, in the ...

John Lewis ads usually take centre stage at this time of year – much speculation about its Christmas effort, will it be Adele? – but it’s Home Insurance under the spotlight now with its recent effort accused by social media ...

Big British mutual John Lewis is making some drastic changes as the eponymous department store (growing bigger online) and Waitrose supermarket owner fights the aftermath of the pandemic and the likes of Amazon. It seems to have accepted that it ...

Sharon White’s new John Lewis is coming back from lockdown with a new Anyday range, “John Lewis quality and style at everyday prices,” quite a radical departure. Impact is clearly the intention (at times JL ads have been a touch ...

Here it is, the eagerly-awaited Christmas ad by adam&eveDDB for John Lewis and sister operation Waitrose. Every year we wonder if A&E is going to drop the ball as the annual campaign has become the event advertising of the year ...

New boss Sharon White is wasting no time trying to revive John Lewis & Partners and the troubled retailer is launching its first Spring TV campaign, a product-focussed effort from adam&eveDDB showcasing its new customer-friendly offerings (cookery classes, in-store stylists) ...