Tag Archives: John Lewis

MAA Ad of the Week: John Lewis, the original and the best

There’s been an early rush on Christmas ads this week — perhaps because Black Friday won’t add up to much (few retailers can afford to discount too heavily), and they all want us to shop early to even out the ...

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Woke or not woke enough? John Lewis ad caught up in the culture wars

John Lewis ads usually take centre stage at this time of year – much speculation about its Christmas effort, will it be Adele? – but it’s Home Insurance under the spotlight now with its recent effort accused by social media ...

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John Lewis pushes the boat out for home insurance

Big British mutual John Lewis is making some drastic changes as the eponymous department store (growing bigger online) and Waitrose supermarket owner fights the aftermath of the pandemic and the likes of Amazon. It seems to have accepted that it ...

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John Lewis makes Spring ad debut with product-focussed guided tour

New boss Sharon White is wasting no time trying to revive John Lewis & Partners and the troubled retailer is launching its first Spring TV campaign, a product-focussed effort from adam&eveDDB showcasing its new customer-friendly offerings (cookery classes, in-store stylists) ...

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