John Lewis has shortlisted three agencies – Saatchi & Saatchi, Wonderhood Studios and an as yet unnamed team from WPP – for its account formerly with adam&eveDDB. At A&E John Lewis was arguably the country’s most famous ad account, despite ...
Read More »People changes at General Motors and teetering John Lewis could change everything
When the CMO changes everything changes – longstanding agency relationships for a start, years of work and, seeming, solidarity disappear down the tubes. General Motors global CMO Deborah Wahl (left) is leaving the automaker after five years as part of ...
Read More »Adam&eveDDB bounce-back from John Lewis to continue with BT Business
It’s all change at adam&eveDDB this week: John Lewis and Waitrose are on their way as the agency declined a repitch (it hardly has much to prove, especially on the former) while Lloyds Banking Group’s Halifax has returned from New ...
Read More »Halifax returns to adam&eveDDB, New Commercial Arts in frame for Nationwide
The 2023 account merry-go-round has emerged with a vengeance (not before time some long-=suffering readers might think) and now Halifax has joined in with the account moving back to adam&eveDDB after departing to New Commercial arts, the agency formed by ...
Read More »The end of an era: adam&eveDDB walks away from iconic John Lewis
The UK’s most famous ad account John Lewis Partnership is looking for a new agency after adam&eveDDB, which has handled the business since 2009, declined to repitch in a new process run by Oystercatchers. John Lewis ads have defined Christmas ...
Read More »Waitrose is beginning to look a bit more like Waitrose in adam&eve Christmas contender
Hasn’t been the greatest of years for Waitrose, a disastrous app-driven loyalty scheme that had about the same effect on Waitrose customers as the mini-budget budget had on financial markets and gaps on the shelves thanks to another whizz bang ...
Read More »What does John Lewis have in store for Christmas?
Adam&eveDDB’s John Lewis Christmas ad should land tomorrow (Thursday) and here’s a taster. Funny? Emotional? Is the guy on the skateboard homeless? Good taster anyway.
Read More »MAA Ad of the Week: John Lewis uncorks the emotion for all life’s moments
Shopping in John Lewis can be a rather chilly experience: it radiates, mostly, efficiency rather than warmth. Now armed with a new (and painstakingly researched) line – “For all life’s moments’ it’s doubling down on emotion in what looks rather ...
Read More »John Lewis readies customer-friendly “for all life’s moments”
Everybody looks forward to adam&eveDDB’s blockbuster Christmas ad for John Lewis and its mid-season effort usually causes a stir too – last year there was a “trans” row one recalls. This year’s comes out on Thursday. With a new line: ...
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