Here it is, the eagerly-awaited Christmas ad by adam&eveDDB for John Lewis and sister operation Waitrose. Every year we wonder if A&E is going to drop the ball as the annual campaign has become the event advertising of the year ...
Read More »John Lewis makes Spring ad debut with product-focussed guided tour
New boss Sharon White is wasting no time trying to revive John Lewis & Partners and the troubled retailer is launching its first Spring TV campaign, a product-focussed effort from adam&eveDDB showcasing its new customer-friendly offerings (cookery classes, in-store stylists) ...
Read More »Now Christmas ads supremo Craig Inglis quits John Lewis
It’s all change at John Lewis as new chairman Sharon White begins her reign. Now customer director Craig Inglis is following MD Paula Nickolds out of the partnership’s revolving door. Inglis (below) joined JL from Virgin Trains as head of ...
Read More »New John Lewis boss Sharon White faces a daunting task as chain takes Christmas hit
Good luck to Ofcom’s Sharon White as she takes over as boss of the john Lewis Partnership when the owner of the eponymous department stores reports Christmas like for like sales down two per cent and dispenses with the service ...
Read More »John Lewis Christmas ad: has its joint effort with Waitrose knocked it out of the park again?
Before we try to answer that question, there’s one certainty about this year’s Christmas ads, winsome young redheads have taken over. Here’s another one in a medieval set (ditto above) with young dragon Excitable Edgar (more toy sales they hope) ...
Read More »John Lewis readies Excitable Edgar for Christmas – will there be a hospital scene too?
OK, it’s coming on Thursday (November 14) and features ‘Excitable Edgar,’ something to do with a door knocker. The John Lewis Christmas ad, that is. Meet Edgar. 14.11.19 #ExcitableEdgar pic.twitter.com/4H9YRCDMZJ — Excitable Edgar (@ExcitableEdgar) November 11, 2019 The Liverpool Echo ...
Read More »Aussie retailer Myer wheels out the John Lewis approach before John Lewis
Myer in Australia is rather like its version of John Lewis and it’s taken a leaf out of the John Lewis playbook with this year’s teary Christmas offering from Clemenger BBDO. To our young heroine it looks like Christmas is ...
Read More »Can this year’s John Lewis Christmas epic top YouTube winner Elton John?
While the nation anxiously awaits the new John Lewis ad from adam&eveDDB – the Brits are in a delicate state at the moment with Brexit and all that and a bummer for JL could tip them over the edge – ...
Read More »Are John Lewis and Waitrose going to join forces for iconic Christmas ad?
The John Lewis Christmas ad from adam&eveDDB has become a national event: capturing national media attention and, it’s said, providing JL with £8 of sales for every £1 spent on making it (about a million of them.) In adland the ...
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