Tag Archives: jaguar land rover

Spark44 trounces WPP to win Land Rover

In-house agencies often seem a good idea – especially in the car industry it seems – but, in practice, seem to work less well. But Spark44, which has handled the Jaguar bit of Tata-owned Jaguar Land Rover for four years, ...

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WPP tightens grip on global Jaguar Land Rover

Tata-owned Jaguar Land Rover is selling container loads of cars to Americans, Chinese and just about anybody outside cash-strapped Europe; defying the sceptics who thought that its purchase by the huge Indian conglomerate was a recipe for disaster. It has ...

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W+K London back on the case for new Honda Civic

Honda seems to be in a bit of a mess at the moment; laying off 800 workers at its UK plant while upscale rival Jaguar Land Rover is adding them. And the company is reviewing its creative agency in the ...

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Now WPP invents ’boutique’ agency for Ford’s luxury Lincoln brand

WPP just loves inventing new agencies from within its extensive resources (boss Sir Martin Sorrell clearly thinks his biggest clients don’t want to share his company’s talents with the hoi polloi) and now it’s going to create another in New ...

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Can Jaguar really challenge BMW and Mercedes?

At the moment it seems to be doing a remarkably good job considering that, shortly after Indian firm Tata bought Jaguar Land Rover from Ford in 2008, the financial crisis struck and the deal looked a lemon. Tata Motors has ...

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