Omnicom’s Hearts & Science has won Jaguar Land Rover’s global media account worth a reported £250m. H&S triumphed in a pitch also involving incumbent Dentsu, WPP’s Mindshare, Havas Media Group and Jellyfish. Ebiquity advised on the pitch. JLR’s Jaguar business ...
Read More »New Range Rover Velar from Spark44 lights up the forest
Everyone seems to want a Range Rover these days and now there’s a new one, the Velar (if you’ve got around £60,000 to spare). It sits between the smaller Evoque and the Range Rover Sport (a bizarre notion but everyone ...
Read More »Spark44 trounces WPP to win Land Rover
In-house agencies often seem a good idea – especially in the car industry it seems – but, in practice, seem to work less well. But Spark44, which has handled the Jaguar bit of Tata-owned Jaguar Land Rover for four years, ...
Read More »WPP tightens grip on global Jaguar Land Rover
Tata-owned Jaguar Land Rover is selling container loads of cars to Americans, Chinese and just about anybody outside cash-strapped Europe; defying the sceptics who thought that its purchase by the huge Indian conglomerate was a recipe for disaster. It has ...
Read More »W+K London back on the case for new Honda Civic
Honda seems to be in a bit of a mess at the moment; laying off 800 workers at its UK plant while upscale rival Jaguar Land Rover is adding them. And the company is reviewing its creative agency in the ...
Read More »RKCR/Y&R produces a new Italian Job for fourth generation Range Rover launch
Damn it all, it’s British – why do you need to go to Italy to launch the new Range Rover? Actually it’s Indian, Tata Motors owns Jaguar Land Rover, and they’re making a markedly better job of it than either ...
Read More »