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Sven Huberts of Isobar: welcome to a multi-sensory marketing world
Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably…
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Budweiser hails first Major League baseballer in Spike Lee film from Isobar
Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one…
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ZenithOptimedia new broom Tim Hipperson faces trial by BA and L’Oreal account reviews
Yesterday we noted the appointment of Nick Bailey as CEO of Aegis-owned Isobar, a rare case (these days anyway) of…
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So can a creative director really run the agency as Aegis-owned Isobar seems to think?
Isobar in London isn’t the biggest agency in the world although it is an important part of the Dentsu/Aegis-owned Isobar…
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