Niels Bohr, the famous 20th century physicist, once said: “Predictions are hard, especially when they’re about the future.” While inarguably wise, that has never stopped marketers from attempting to gaze into tomorrow, take a dip into the unknown and go ...Read More »
Budweiser hails first Major League baseballer in Spike Lee film from Isobar
Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one Jackie Robinson. So here he is, courtesy of director Spike Lee. From Isobar, the digital agency in Dentsu Aegis Network. ...Read More »
ZenithOptimedia new broom Tim Hipperson faces trial by BA and L’Oreal account reviews
Yesterday we noted the appointment of Nick Bailey as CEO of Aegis-owned Isobar, a rare case (these days anyway) of a creative becoming a CEO. Another, rather more dramatic elevation occurred earlier this year at Publicis Groupe-owned media agency ZenithOptimedia ...Read More »
So can a creative director really run the agency as Aegis-owned Isobar seems to think?
Isobar in London isn’t the biggest agency in the world although it is an important part of the Dentsu/Aegis-owned Isobar network which has 36 offices around the world and over 3,000 staff. Neither it is a conventional agency network; it ...Read More »