Budweiser hails first Major League baseballer in Spike Lee film from Isobar

Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one Jackie Robinson.

So here he is, courtesy of director Spike Lee.

From Isobar, the digital agency in Dentsu Aegis Network. Showing that media types can be creative, perhaps.

Maybe Budweiser is taking a leaf out of Nike’s book – highlighting prejudice of various kinds, but this is neatly done. And Mr Lee’s bits of film are exceptionally well-realised.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.