IPG
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IPG keeps head above water in 2024 – Omnicom merger still looks on track
IPG (Interpublic) has announced its Q4 and full year 2024 figures and they aren’t the car crash some were expecting.…
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Omnicom chief outlines cost savings as merger with IPG approaches
Omnicom has posted reported organic growth of 5.2% for Q4 and full year 2024, pretty respectable although behind Publicis Groupe…
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Mediahub boss John Moore exits as IPG prepares for Omnicom merger
The ripple effect of the mooted Omnicom/IPG merger is already being felt and John Moore (left), global CEO of Mediahub,…
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Johnson & Johnson is another big media win for WPP
WPP’s GroupM is ending 2024 on a high note, winning Johnson and Johnson’s US and Canada media accounts, worth around…
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Omnicom agrees deal for IPG – but game may not be over yet
So now we wait. Omnicom has agreed its deal to buy US rival IPG (Interpublic) in a deal which values…
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Omnicom lines up IPG takeover – Publicis will surely respond and WPP may be in play
Publicis’ much-advertised ambition to be the world’s biggest ad holding company by the end of 2024 could be rudely upended…
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Ad Tech
Are the big ad holding companies still holding up?
For decades they’ve been the central plank of the worldwide advertising empire but now people will be asking (of the…
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World’s biggest advertiser Amazon divides global media between Omnicom and WPP
Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…
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Publicis Media wins $600m Hersheys
Lots of big media accounts changing hands this week: Hershey has given all its $600m or so US media account…
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