IPG
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Ad Tech
Are the big ad holding companies still holding up?
For decades they’ve been the central plank of the worldwide advertising empire but now people will be asking (of the…
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Advertisers
World’s biggest advertiser Amazon divides global media between Omnicom and WPP
Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided…
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Advertisers
Publicis Media wins $600m Hersheys
Lots of big media accounts changing hands this week: Hershey has given all its $600m or so US media account…
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Ad Tech
IPG considers sale of flagship digital agency R/GA
For decades the ad world has been dominated by the traditional ad holding companies, built originally on the big Madison…
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Advertisers
Go on then, how do you Bentley?
How do you show, say, Bentley owners without them looking complete plonkers? Depicting the owners of such expensive machinery in…
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Agencies
Interpublic inches ahead of forecast in Q1 2024
America’s Interpublic did slightly better than expected in Q1 2024: total revenue, which includes billable expenses, was $2.50bn against $2.52bn…
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Advertisers
IPG sells Hill Holliday and Deutsch New York to NZ challenger Attivo
Interpublic (IPG) has sold two of its creative agencies, Hill Holliday and Deutsch New York to New Zealand-based challenger marcoms…
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Advertisers
Interpublic and Havas: two contrasting tales in ad holding company land
Interpublic (IPG) continues to struggle, reporting an organic decrease in Q3 2023 of 0.4% on revenue slightly up at 0.6%.…
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Advertisers
WPP joins big agencies hammered by tech client cutbacks
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems)…
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