Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s Chinese Year of the Horse. In many cultures around the world the New Year is marked by people making ‘New ...
Read More »Are these the best integrated campaigns of 2013?
At Flock Associates we are never ones to miss an opportunity to dig out examples of great integrated marketing, so we figured we would jump on the ‘end of the year ‘ bandwagon and gather our favourite campaigns from 2013. ...
Read More »Katarina Nielsen of Flock Associates: hotels show us why a Big Idea doesn’t have to be an advertising idea
Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in using a combination of their own data and social media to improve life for customers. Marketers across the board can ...
Read More »Kerry Lee of Flock Associates: how outdoor can win a share of the social media experience
Kerry Lee, a consultant at integrated marketing consultancy Flock Associates, looks at examples from Warner Brothers, Mini and Nike showing how outdoor advertising can be integrated successfully into social media strategies. All the coverage of the John Lewis ...
Read More »How to integrate mobile into your marketing strategy
Mobile advertising is growing rapidly with many new opportunities for marketers. Simon Francis (left), CEO of integrated marketing consultancy Flock Associates, outlines some of the ways clients can organise themselves to make the most of the new mobile phenomenon. Recent ...
Read More »New integrated marketing consultancy Flock makes pitch review debut for £50m Dixons
There’s a new kid on the block in the burgeoning agency search business, Flock Associates set up earlier this year by former Saatchi & Saatchi EMEA and Aegis Europe boss Simon Francis (left). Flock has been hired to handle the ...
Read More »Billington Cartmell wins integrated Apprentice gig
The BBC’s The Apprentice is following (some) current marketing thinking by making its annual ‘2012 marketing challenge’ one that focuses on integrated marketing as opposed to its traditional adland visit. The Apprentice is Lord (Alan) Sugar’s annual attempt to find ...
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