Tag Archives: integrated marketing

Simon Francis: saddle up for better marketing in 2014

Simon Francis, CEO of integrated marketing consultancy Flock Associates, suggests five New Year Resolutions for marketers, inspired by this year’s Chinese Year of the Horse. In many cultures around the world the New Year is marked by people making ‘New ...

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Are these the best integrated campaigns of 2013?

At Flock Associates we are never ones to miss an opportunity to dig out examples of great integrated marketing, so we figured we would jump on the ‘end of the year ‘ bandwagon and gather our favourite campaigns from 2013. ...

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Katarina Nielsen of Flock Associates: hotels show us why a Big Idea doesn’t have to be an advertising idea

Katarina Nielsen, a consultant at integrated marketing consultancy Flock Associates, finds that some hotel groups are leading the way in using a combination of their own data and social media to improve life for customers. Marketers across the board can ...

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How to integrate mobile into your marketing strategy

Mobile advertising is growing rapidly with many new opportunities for marketers. Simon Francis (left), CEO of integrated marketing consultancy Flock Associates, outlines some of the ways clients can organise themselves to make the most of the new mobile phenomenon. Recent ...

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Billington Cartmell wins integrated Apprentice gig

The BBC’s The Apprentice is following (some) current marketing thinking by making its annual ‘2012 marketing challenge’ one that focuses on integrated marketing as opposed to its traditional adland visit. The Apprentice is Lord (Alan) Sugar’s annual attempt to find ...

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