influencers
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Ad Tech
Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds…
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Advertisers
Building your own influencer is the new business opportunity – Aitana shows the way
While we’re waiting for AI to destroy the world (well some people think it might) it’s oddly reassuring to see…
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Advertisers
Kelsey Chickering of Forrester: how to gain real benefit from the booming creator economy
With more than 300 million creators worldwide, the creator economy grew exponentially over the last several years and shows no…
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Advertisers
Jen Kattar of Realtime: why deinfluencers don’t mean the end of influencing
At this point in the social game, everyone knows what an influencer is and does – they influence. But what…
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Advertisers
Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad
Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for…
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Advertisers
Ogilvy UK strikes influencer deal with Instagram specialist Takumi
There are influencers all over the place it seems. Ogilvy UK’s InfluenceO “proprietary influencer tool” claims to host over one…
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Advertisers
P&G’s Marc Pritchard: we’re in control of ads now
Procter & Gamble chief brand officer Marc Pritchard (below) is kicking off 2019 by laying the law down to agencies…
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