Tag Archives: influencers

Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad

Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for posts. Influencer marketing has become big business and, with the pandemic making it more difficult for brands to engage in ...

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Ogilvy UK strikes influencer deal with Instagram specialist Takumi

There are influencers all over the place it seems. Ogilvy UK’s InfluenceO “proprietary influencer tool” claims to host over one billion of them in 60,000 categories. Which makes you wonder how high (or low) the bar is set to be ...

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P&G’s Marc Pritchard: we’re in control of ads now

Procter & Gamble chief brand officer Marc Pritchard (below) is kicking off 2019 by laying the law down to agencies and others (again), telling The Drum: “Advertising is moving into influencer more and more than it ever has and it’s ...

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