Tag Archives: hovis

Branston deal shows the pickle Premier Foods is in

Old food brands don’t die, they just get traded away. The latest to fall under the auctioneer’s hammer is Branston – sweet pickle, but also ketchup, mayonnaise and salad cream – which has been knocked down to Japanese relishes specialist ...

Read More »

101 goes down exceedingly old route for embattled Premier Foods’ Mr Kipling

Fallon breakaway 101 (with the added ingredient of former Cadbury marketing director Phil Rumbol) has been appointed by former Kraft executive Mike Clarke to help dig Premier Foods out of the financial mire it incurred when Premier’s former management paid ...

Read More »

MediaCom’s Europe boss Nick Lawson picks his Desert Island Ads

In the first of an occasional series Nick Lawson, CEO EMEA of WPP-owned media planning and buying giant MediaCom, picks his Desert Island Ads – ones which have influenced his career and the way he thinks of advertising. It’s a ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.