Here’s the digitally remastered Hovis ‘Boy on the Bike’ ad which made its first appearance in 1973 (or was it 4?) Anyway it’s been voted Britain’s most iconic ad and still looks nice. It was one of the ads that ...
Read More »Will Hovis’ ‘Boy on the Bike’ still be a winner 46 years on?
Hovis is bringing back Ridley Scott’s famous ‘Boy on the Bike’ ad, 46 years later. It was recently voted the most iconic British ad, even by people who, presumably, can’t remember it first time round. It’s been digitally remastered with ...
Read More »Hovis is UK’s most “iconic” ad – 45 years later
Ridley Scott’s ‘Boy on the bike’ ad for Hovis and agency Collett Dickenson Pearce has been voted both the UK’s most iconic and heart-warming TV ad in a Kantatr poll of 1200 consumers. The Hovis ad dates back to 1974 ...
Read More »Mother reprises Scott’s ‘boy on bike’ for Hovis debut
Mother is making its debut for Hovis (won from JWT last year) with an ad that bravely references Ridley Scott’s epic for CDP 40 or so years ago. It’s for Hovis ‘Good Inside’ which has Omega 3 and stuff (doesn’t ...
Read More »Starcom MediaVest tells Premier Foods where to stuff its agency “investment” fee
In one of agency land’s rare outbreaks of principle Publicis Groupe-owned media agency Starcom MediaVest has shown Premier Foods the door after the struggling British food company asked it, along with its other agencies, to pay an “investment” fee to ...
Read More »Branston deal shows the pickle Premier Foods is in
Old food brands don’t die, they just get traded away. The latest to fall under the auctioneer’s hammer is Branston – sweet pickle, but also ketchup, mayonnaise and salad cream – which has been knocked down to Japanese relishes specialist ...
Read More »Hovis re-enters Ridley territory with Dare campaign for new British Farmers loaf
Does it make any difference to hard-pressed British consumers if their Hovis loaf is made of British wheat? Actually they probably assumed it always was, given the brand’s heritage. And will they spend a bit more on it, as opposed ...
Read More »JWT banks its Jeremy Carr dividend as Premier Foods switches from Dare and 101
What a difference an in-demand creative makes. Jeremy Carr (pictured), who joined JWT as a creative director last summer from Dare, has produced the goods for his new agency with the award of Premier Foods’ Hovis, Oxo and Ambrosia from ...
Read More »101 goes down exceedingly old route for embattled Premier Foods’ Mr Kipling
Fallon breakaway 101 (with the added ingredient of former Cadbury marketing director Phil Rumbol) has been appointed by former Kraft executive Mike Clarke to help dig Premier Foods out of the financial mire it incurred when Premier’s former management paid ...
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