Tag Archives: hovis

Mother is making its debut for Hovis (won from JWT last year) with an ad that bravely references Ridley Scott’s epic for CDP 40 or so years ago. It’s for Hovis ‘Good Inside’ which has Omega 3 and stuff (doesn’t ...

In one of agency land’s rare outbreaks of principle Publicis Groupe-owned media agency Starcom MediaVest has shown Premier Foods the door after the struggling British food company asked it, along with its other agencies, to pay an “investment” fee to ...

Old food brands don’t die, they just get traded away. The latest to fall under the auctioneer’s hammer is Branston – sweet pickle, but also ketchup, mayonnaise and salad cream – which has been knocked down to Japanese relishes specialist ...

Does it make any difference to hard-pressed British consumers if their Hovis loaf is made of British wheat? Actually they probably assumed it always was, given the brand’s heritage. And will they spend a bit more on it, as opposed ...

What a difference an in-demand creative makes. Jeremy Carr (pictured), who joined JWT as a creative director last summer from Dare, has produced the goods for his new agency with the award of Premier Foods’ Hovis, Oxo and Ambrosia from ...

Fallon breakaway 101 (with the added ingredient of former Cadbury marketing director Phil Rumbol) has been appointed by former Kraft executive Mike Clarke to help dig Premier Foods out of the financial mire it incurred when Premier’s former management paid ...

In the first of an occasional series Nick Lawson, CEO EMEA of WPP-owned media planning and buying giant MediaCom, picks his Desert Island Ads – ones which have influenced his career and the way he thinks of advertising. It’s a ...

When Phil Rumbol, the highly-esteemed marketing director of Cadbury, left to co-found agency 101 in the wake of Cadbury’s sale to Kraft it was assumed that Rumbol and the Krafties didn’t get on. Not so, it would appear, as, according ...

The UK’s Premier Foods is a minnow in the global brands world but the company was a darling of the stock exchange for years as it picked up a string of unwanted brands from other food companies and revived them. ...