hovis
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Advertisers
Hovis brings back spanking new Boy on the Bike
Here’s the digitally remastered Hovis ‘Boy on the Bike’ ad which made its first appearance in 1973 (or was it…
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Advertisers
Will Hovis’ ‘Boy on the Bike’ still be a winner 46 years on?
Hovis is bringing back Ridley Scott’s famous ‘Boy on the Bike’ ad, 46 years later. It was recently voted the…
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Advertisers
Hovis is UK’s most “iconic” ad – 45 years later
Ridley Scott’s ‘Boy on the bike’ ad for Hovis and agency Collett Dickenson Pearce has been voted both the UK’s…
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Advertisers
Mother reprises Scott’s ‘boy on bike’ for Hovis debut
Mother is making its debut for Hovis (won from JWT last year) with an ad that bravely references Ridley Scott’s…
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Advertisers
Starcom MediaVest tells Premier Foods where to stuff its agency “investment” fee
In one of agency land’s rare outbreaks of principle Publicis Groupe-owned media agency Starcom MediaVest has shown Premier Foods the…
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