Goodby Silverstein for Liberty Mutual: can jokes ride to the rescue of adland creativity?

February 28, 2019 1 Comment

We observed the other day that Wieden+Kennedy HQ in Portland was becoming quite the comedy factory, latterly for Orange Vanilla Coke. Another venerable US agency Goodby Silverstein & Partners is giving it a run for its money in the comedy ...

BMW goes for extraordinary with Zanardi, Toyota for the opposite with its new Corolla

February 12, 2019 Comments Off on BMW goes for extraordinary with Zanardi, Toyota for the opposite with its new Corolla

Car advertisers need to go the extra mile with sales in seeming freefall. Alex Zanardi lost both his legs in a horrific motor racing crash in 2001 but he’s back behind the wheel of a rather terrifying BMW M8 in ...

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