Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...
Read More »Grey composes lockdown Madness for Very – sometimes silence can be golden
Took a while to get round to this one (rather wish we hadn’t.) It’s an excitable number from online retail Very via Grey UK, combining a music video of Our House, featuring Suggs from Madness (OK), Sophie Ellis-Bextor, who’s been ...
Read More »Will WPP end up with AKQA Grey after all?
Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus agency Grey) and, more worrying for CEO Mark Read perhaps, biggest client of the merged agency Procter & Gamble is ...
Read More »Madison Avenue manslaughter: Grey succumbs to digital AKQA in new WPP restructuring
So is WPP’s decision to merge Grey, one of its big creative agencies bought for $1.52bn back in 2004, a big deal? Or, as Ad Age put it in one of its inimitable headlines, just a case of: “WPP retires ...
Read More »Now WPP merges Grey into digital network AKQA
There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey. Now Ogilvy is the only one left standing alone as Grey, which has had a torrid time recently, especially in ...
Read More »Engine hires Grey’s Rob Sellers to boost consultancy offer
Engine Group is upping its bid in the business transformation game by launching Growth Studio with former Grey chief growth officer Rob Sellers (below). Sellers with work with engine chief experience officer Rob Chalmers. The agency says the new studio ...
Read More »Grey wins Carlsberg international role
WPP’s Grey has won a role as Carlsberg’s “global advertising partner” although the Danish brewer says it will continue to work with local agencies too – good news for the UK’s Fold7 presumably, among others. Grey has handled Carlsberg’s Tuborg ...
Read More »Grey unveils creative platform for new client Very
Retailer Very has moved to Grey and the agency has a produced a new “creative platform” – ‘Life is this Very moment’ – to try to resonate with UK consumers, who are feeling somewhat down at the moment. A new ...
Read More »Can M&S take on the supermarket space boys with new tack ‘Remarksable’?
Embattled Marks & Spencer (we don’t need to say that every time – but it is) has produced its latest big idea: “Remarksable” value. This is on its food lines as it takes over from Waitrose as food supplier to ...
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