Tag Archives: grey

Grey transformation man Heekin steps aside as Houston takes over global role

Jim Heekin, in many respects the adman’s adman, is stepping down as CEO of Grey Group, to be replaced by long-serving president (and afro-American for those who care about such things) Michael Houston. Heekin remains executive chairman. James R Heekin ...

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Grey scoops global Revlon without a pitch

Are big clients getting fed up with creative pitches? They go on for ever, cost some of the parties a fortune and there’s a recent tendency for agencies to challenge the outcome – just what you need after suffering months ...

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Grey’s Mini Cheddars needs to revisit the drawing board

How do you launch three new Jacobs Mini Cheddar flavours? Assemble a load of old buffers (wearing mouse ears) in a gentleman’s club under the aegis of The Cheddar Appreciation Society and have them shocked/surprised/outraged. And hope to raise a ...

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Grey gets back on track for M&S with food travelogue

London adland is still puzzling over Grey’s half-cocked Marks & Spencer ‘Spend it Well’ fashion debut (below) but its first for food, with the same line, is more like it. “Just say no” works better too. But why does M&S ...

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Grey poaches Patroulis from BBH as new global CCO

Grey has poached BBH New York creative chairman John Patroulis (left) as its new global CCO, replacing Tor Myhren who left back in 2015 to join Apple. WPP’s Grey, which is one of the big recent success stories in advertising ...

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Grey New York goes into battle for Pantene

Here’s a new campaign from Grey New York (not Valenstein and Fatt as it’s temporarily known in London – for P&G’s Pantene reminding black women that “strong is beautiful.” If they’d watched any ads over the past few years this ...

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