Tag Archives: grey

AKQA’s Grey sets sail on a new course under Laura Maness

Eight days ago we wrote about “stormy water at Grey” as the WPP-owned agency, now part of AKQA Group, lost a raft of senior executives. When one always asks: is disaster looming or was it deliberate? Or, as is often ...

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Stormy waters at WPP’s (AKQA) Grey

Most of WPP CEO Mark Read’s creative agency mergers seem to have gone reasonably well although VMLY&R, apparently performing well in the US, still sounds lumpy. Folding Grey (not so long ago quite a jewel in the WPP crown on ...

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Carlsberg returns to Fold7 in blow for short-lived Grey

Fold7 has bumped WPP’s Grey Europe off the global Carlsberg account, reportedly adding second brand Tuborg to its bag. Fold7 also handles Kronenbourg 1664 Blanc and Somersby for Carlsberg. Fold7 had worked with Carslberg for ten years before Grey intervened ...

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WPP’s Wavemaker hires strategy head from Verizon

WPP media agency Wavemaker has lured Verizon head of strategy Monica Majumdar (below) to be its UK head of strategy. Her responsibilities include new business. At Wavemaker she will report to CSO Verra Budimlija. Before two years at Verizon she ...

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Volvo adds sustainability to safety in likely award-winner from Grey

Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...

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Will WPP end up with AKQA Grey after all?

Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus agency Grey) and, more worrying for CEO Mark Read perhaps, biggest client of the merged agency Procter & Gamble is ...

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Now WPP merges Grey into digital network AKQA

There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey. Now Ogilvy is the only one left standing alone as Grey, which has had a torrid time recently, especially in ...

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