Grey London has won a much-needed piece of new business, Sky Bet in a pitch handled by Creative Brief. Grey is tasked with developing a long-term strategic brand platform for Sky Bet to help set the future direction of the ...
Read More »Grey Group moves swiftly with Schmitt as new CCO
WPP’s Grey Group hasn’t waited long to announce a new global CCO following Javier Campopiano’s defection to McCann earlier this week. FCB New York co-creative chief Gabriel Schmitt (left) is his replacement, suggesting a degree of choreography between the two ...
Read More »AKQA’s Grey sets sail on a new course under Laura Maness
Eight days ago we wrote about “stormy water at Grey” as the WPP-owned agency, now part of AKQA Group, lost a raft of senior executives. When one always asks: is disaster looming or was it deliberate? Or, as is often ...
Read More »Stormy waters at WPP’s (AKQA) Grey
Most of WPP CEO Mark Read’s creative agency mergers seem to have gone reasonably well although VMLY&R, apparently performing well in the US, still sounds lumpy. Folding Grey (not so long ago quite a jewel in the WPP crown on ...
Read More »Carlsberg returns to Fold7 in blow for short-lived Grey
Fold7 has bumped WPP’s Grey Europe off the global Carlsberg account, reportedly adding second brand Tuborg to its bag. Fold7 also handles Kronenbourg 1664 Blanc and Somersby for Carlsberg. Fold7 had worked with Carslberg for ten years before Grey intervened ...
Read More »WPP’s Wavemaker hires strategy head from Verizon
WPP media agency Wavemaker has lured Verizon head of strategy Monica Majumdar (below) to be its UK head of strategy. Her responsibilities include new business. At Wavemaker she will report to CSO Verra Budimlija. Before two years at Verizon she ...
Read More »Volvo adds sustainability to safety in likely award-winner from Grey
Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...
Read More »Grey composes lockdown Madness for Very – sometimes silence can be golden
Took a while to get round to this one (rather wish we hadn’t.) It’s an excitable number from online retail Very via Grey UK, combining a music video of Our House, featuring Suggs from Madness (OK), Sophie Ellis-Bextor, who’s been ...
Read More »Will WPP end up with AKQA Grey after all?
Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus agency Grey) and, more worrying for CEO Mark Read perhaps, biggest client of the merged agency Procter & Gamble is ...
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