Tag Archives: grey

Volvo adds sustainability to safety in likely award-winner from Grey

Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...

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Will WPP end up with AKQA Grey after all?

Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus agency Grey) and, more worrying for CEO Mark Read perhaps, biggest client of the merged agency Procter & Gamble is ...

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Now WPP merges Grey into digital network AKQA

There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey. Now Ogilvy is the only one left standing alone as Grey, which has had a torrid time recently, especially in ...

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Engine hires Grey’s Rob Sellers to boost consultancy offer

Engine Group is upping its bid in the business transformation game by launching Growth Studio with former Grey chief growth officer Rob Sellers (below). Sellers with work with engine chief experience officer Rob Chalmers. The agency says the new studio ...

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Grey wins Carlsberg international role

WPP’s Grey has won a role as Carlsberg’s “global advertising partner” although the Danish brewer says it will continue to work with local agencies too – good news for the UK’s Fold7 presumably, among others. Grey has handled Carlsberg’s Tuborg ...

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Grey unveils creative platform for new client Very

Retailer Very has moved to Grey and the agency has a produced a new “creative platform” – ‘Life is this Very moment’ – to try to resonate with UK consumers, who are feeling somewhat down at the moment. A new ...

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