Tag Archives: grey

Grey London has won a much-needed piece of new business, Sky Bet in a pitch handled by Creative Brief. Grey is tasked with developing a long-term strategic brand platform for Sky Bet to help set the future direction of the ...

WPP’s Grey Group hasn’t waited long to announce a new global CCO following Javier Campopiano’s defection to McCann earlier this week. FCB New York co-creative chief Gabriel Schmitt (left) is his replacement, suggesting a degree of choreography between the two ...

Eight days ago we wrote about “stormy water at Grey” as the WPP-owned agency, now part of AKQA Group, lost a raft of senior executives. When one always asks: is disaster looming or was it deliberate? Or, as is often ...

Most of WPP CEO Mark Read’s creative agency mergers seem to have gone reasonably well although VMLY&R, apparently performing well in the US, still sounds lumpy. Folding Grey (not so long ago quite a jewel in the WPP crown on ...

Fold7 has bumped WPP’s Grey Europe off the global Carlsberg account, reportedly adding second brand Tuborg to its bag. Fold7 also handles Kronenbourg 1664 Blanc and Somersby for Carlsberg. Fold7 had worked with Carslberg for ten years before Grey intervened ...

WPP media agency Wavemaker has lured Verizon head of strategy Monica Majumdar (below) to be its UK head of strategy. Her responsibilities include new business. At Wavemaker she will report to CSO Verra Budimlija. Before two years at Verizon she ...

Chinese-owned car brand Volvo (strange but true) is back with another global safety campaign but this time with an extra element – sustainability. So, in a clever campaign from Grey it’s added in a collapsing iceberg as the biggest (global) ...

Took a while to get round to this one (rather wish we hadn’t.) It’s an excitable number from online retail Very via Grey UK, combining a music video of Our House, featuring Suggs from Madness (OK), Sophie Ellis-Bextor, who’s been ...

Some of the troops at WPP are seemingly revolting over new entity AKQA Group (which has absorbed venerable 100-year plus agency Grey) and, more worrying for CEO Mark Read perhaps, biggest client of the merged agency Procter & Gamble is ...