Tag Archives: grey

Grey London wins Campari’s Bulldog Gin

Grey London has joined the ranks of WPP’s ‘Team Campari’ with the win of formerly independent Bulldog Gin globally. Gruppo Campari, which also owns Aperol, Campari and Grand Marnier, bought Bulldog for $58m in February last year. Grey won in ...

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Grey takes to the skies for McVitie’s

McVitie’s is telling us that life is ‘sweeter together’ with this tale of Rod the somewhat isolated crane driver from Grey London. There’ve been times recently when the new regime at Grey appears to have been trying too hard to ...

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Grey teams with Hogarth to create Town Productions

Grey and production giant Hogarth (majority owned by Grey owner WPP) are combining resources in a big new London production house Town Productions. The deal mirrors Grey and Hogarth’s Townhouse, set up in New York in 2016 initially to handle ...

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M&S bets on Paddington 2 in Grey Xmas debut

Marks & Spencer (does anyone still call it that, even the company?) is betting Christmas on a tie-up with the new Paddington 2 film – not a very imaginative name but it seems we have a new franchise on the ...

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Grey transformation man Heekin steps aside as Houston takes over global role

Jim Heekin, in many respects the adman’s adman, is stepping down as CEO of Grey Group, to be replaced by long-serving president (and afro-American for those who care about such things) Michael Houston. Heekin remains executive chairman. James R Heekin ...

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Grey scoops global Revlon without a pitch

Are big clients getting fed up with creative pitches? They go on for ever, cost some of the parties a fortune and there’s a recent tendency for agencies to challenge the outcome – just what you need after suffering months ...

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Grey’s Mini Cheddars needs to revisit the drawing board

How do you launch three new Jacobs Mini Cheddar flavours? Assemble a load of old buffers (wearing mouse ears) in a gentleman’s club under the aegis of The Cheddar Appreciation Society and have them shocked/surprised/outraged. And hope to raise a ...

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Grey gets back on track for M&S with food travelogue

London adland is still puzzling over Grey’s half-cocked Marks & Spencer ‘Spend it Well’ fashion debut (below) but its first for food, with the same line, is more like it. “Just say no” works better too. But why does M&S ...

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