Gocompare.com is unleashing a volley of ads celebrating its return to the safe hands of Chris Wilkins, Sian Vickers, director Graham Rose and, naturellement, Gio Compario. This is probably the pick of them, showing Rose’s versatility if nothing else. Price ...
Read More »Esure’s Peter Wood set to reunite the old ‘Gio Compario’ gang at Gocompare.com
Insurance mogul Peter Wood, the founder of Direct Line and current vehicle Esure, knows what he likes in his ads. In the past that’s included the late Michael Winner for Esure (‘calm down dear,’ below) and, more recently, Welsh ‘tenor’ ...
Read More »Gocompare’s ‘Wiggle Workout’ brings back ’70s tack
Well this one takes you back. Price comparison site Gocompare.com and agency Fold7 have been taking us on a tour of Wales recently (Gocompare is based in Newport) but there’s not much Welshness in this – apart from a notional ...
Read More »Fold7 looks on the sunny side for Gocompare.com
UK price comparison site gocompare.com is continuing its grand tour of a suspiciously sunny Wales (the company is based in Newport) with this number; which is actually quite a pleasing spin for this advertiser (in the past its ads have ...
Read More »Fold7 ad debut for Gocompare offers a rosy view of the green green grass of Wales
When UK price comparison site Gocompare.com moved its ad business from Dare last autumn the smart money would have been on RKCR/Y&R, an accomplished member of the British agency establishment but one that has been a bit short of new ...
Read More »Gocompare.com reviews £28m creative account after just a year at Dare
One area of business where advertising really does make a difference is price comparison websites and the writing has been on the wall for Gocompare.com’s new agency Dare pretty well since it won the account from freelance creative duo Chris ...
Read More »Dare hits its stride with Stephen Hawking’s black hole for Gio Compario
UK agency Dare got off to a rocky start with its new Comparethemarket.com client, enlisting blandest-of-the-bland sports presenter Sue Barker and a rather worrying big gun to try to nix ‘former’ ad presenter Gio Compario. Noisy tenor Gio remains the ...
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