George Parker
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Advertisers
George Parker: confessions of an in-house creative
Why am I not surprised to read that the number of marketers with in-house agencies has grown sharply over the…
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Ad Tech
George Parker: all the ad news that’s unfit to print
Obviously, as I’ve repeatedly told you, I’ve been in the ad biz since Genghis Khan invented the USP, so I’ve…
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Advertisers
George Parker: was the Super Bowl ad audience gripped? Or taking a time out..
OK, so the Super Bowl fever is finally subsiding. The best news is that my favorite ad, “Loretta,” from Google…
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Advertisers
George Parker: why the creative exodus to clients could spell doom for ad agencies
As some of you may know, I have been in the ad biz since before Genghis Khan invented the USP.…
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Advertisers
Grim examples from adland’s murky past
We worry sometimes at MAA that we don’t write enough about diversity – at one time we thought it was…
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Advertisers
Adscam’s George Parker: my Top (agency) Tips for Cannes
In his infinite wisdom, Stephen has once again asked me to give my predictions on who will win the Dylithium…
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Advertisers
George Parker: think small and think up north
Readers of both MoreAboutAdvertising and AdScam will be more than familiar with my ongoing obsession with how the BDHC’s (Big…
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Advertisers
George Parker: some of the ad stars that didn’t shine
Reading in MAA that Mother’s new campaign for Sky will continue to feature Idris Elba, I felt driven to burden…
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Advertisers
George Parker: bring back the birds!
On the subject of big brand travails including Kraft Heinz which we covered yesterday, George Parker of Adscam fame reminds…
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