Tag Archives: Frank Lowe

Zurich and McCann pluck defeat from the jaws of victory in new TV campaign

Maybe CCO Linus Karlsson is having a beneficial effect on McCann. Here’s a new ad for Zurich Insurance from McCann Worldgroup that actually manages to give insurance a human dimension; which is what it’s for, after all. But why isn’t ...

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UK adland’s favourite Mr Fix-it Al Cluer dies

I see from the FT that Al Cluer, who made a career out of persuading previously snooty showbiz celebrities to appear in ads has died at 72. Cluer (pictured centre left with director Hugh Hudson and photographer Terry O’Neill) is ...

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Has market leader Tesco lost its way in the UK?

It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with the same precision it ...

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