YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Why six seconds? It’s longer than five but shorter than seven..dunno. Of course all three want more ad dollars. Any other benefits? The ...
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What Rupert wants Rupert usually gets and his latest bid for the 61 per cent of Sky his Fox company doesn’t already own will almost certainly succeed. Although the bid, at 10.75p, a 40 per cent premium to the recent, ...
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There’ll be much burning of the midnight oil in Publcis Groupe’s big two media operations – Starcom MediaVest and ZenithOptimedia – as another big global client reviews. At the end of last week Procter & Gamble announced it was reviewing ...
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Fairly fresh from losing over $500m on MySpace, News Corporation boss Rupert Murdoch has now closed The Daily, his much-trumpeted iPad newspaper. Rupert says: “From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle ...
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