YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Why six seconds? It’s longer than five but shorter than seven..dunno. Of course all three want more ad dollars. Any other benefits? The ...
Read More »Murdoch closes on Sky but he may have missed the best
What Rupert wants Rupert usually gets and his latest bid for the 61 per cent of Sky his Fox company doesn’t already own will almost certainly succeed. Although the bid, at 10.75p, a 40 per cent premium to the recent, ...
Read More »Another poser for Publicis as 21st Century Fox joins the rush to review global media
There’ll be much burning of the midnight oil in Publcis Groupe’s big two media operations – Starcom MediaVest and ZenithOptimedia – as another big global client reviews. At the end of last week Procter & Gamble announced it was reviewing ...
Read More »Murdoch closes iPad paper The Daily – Rupert doesn’t really get new media does he?
Fairly fresh from losing over $500m on MySpace, News Corporation boss Rupert Murdoch has now closed The Daily, his much-trumpeted iPad newspaper. Rupert says: “From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle ...
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