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Specsavers Audiology highlights noises off
Specsavers has reined in its instinctive dive to humour in its latest effort for hearing aids, pointing out the difficultly…
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Mercedes launches trinket collection – or does it?
After drifting downmarket for the past couple of decades Mercedes Benz seems to have decided the best way is up…
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TwelveA.M’s Genna Spiro picks her (luxury) Desert Island Ads
When I sat down to choose my favourite luxury ads, I found it a real challenge to narrow down the…
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Analysis
Taylor Swift’s ERA’s tour is a masterclass in personalisation
As Taylor Swift’s Era’s tour returns to London, marketers can learn a lot from her use of personalisation and audience…
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John West flexes its muscles in Havas’ Paralympics campaign
The Paris 2024 Paralympic Games start next week, and brand partnerships of all kinds are making themselves known. Here we…
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George and Brad front up for GQ
Some guys have all the luck…George Clooney and Brad Pitt are apparently BFFs and here’s a behind-the-scenes peek at their…
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MAA Ad of the Week: Publicis Conseil for Orange Paralympics
That Paralympians can run just as fast as ordinary athletes seems to have occurred to a few advertisers but Publicis…
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Hot shop GUT expands in Europe with second outpost in Madrid
Happening creative agency GUT is expanding in Europe with its second office in Madrid, the first was Amsterdam. The new…
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Apple enters the Paralympics race
The Paralympics have become a great advertising opportunity for brands, more so than the Olympics in some respects. They’re a…
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