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Advertisers
Clever Cadbury makes purpose pay with new campaigns
Cadbury is producing some interesting marketing initiatives: it recently publicised a tie-up with Alzheimer’s Research UK and now it’s rather…
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Advertisers
IPA Bellwether inches ahead in Q4 2024 but more clouds on the horizon
The marketing community seems to be taking Rachel Reeves’ Budget and the Government’s other travails on the chin with a…
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In the post-Leo world who’ll be able to show there’s money in ad creativity?
Is it news when a London creative agency CEO leaves? James Fox is stepping down at Havas after three years…
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News
Boots and The Pharm settle for ‘Savvy Savers’ campaign
Like easyJet and VCCP this week, Boots and WPP agency The Pharm have created a TV campaign that looks like…
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News
Publicis Worldwide and Leo Burnett merge to create ‘Leo’
Leo Burnett is merging with Publicis Worldwide to create “Leo.” Despite the branding, it’s Publicis Worldwide that is providing the…
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George Clooney dons Clouseau garb in Nespresso return
The UK airwaves were awash at Christmas with Agatha Christie and improbable murders on trains so here’s a serendipitous return…
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Advertisers
UK’s CMA joins list of regulators trying to rein in Google
The UK’s Competition and Markets Authority (CMA) is joining a pretty long list of regulators in the US and Europe…
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Advertisers
YoungCapital turns the table on baby boomers for Gen Z
Inter-generational strife at work shouldn’t be a surprise in adland – consisting in the main of 20-somethings working ultimately for…
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News
VCCP and easyJet bring social rules to TV for new campaign
For its winter sale campaign, easyJet has taken inspiration from social media for its latest TV ads. Instead of the…
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