Dentsu Creative, formerly Dentsumcgarrybowen and other variations, is showing determined signs of life under Dentsu International CEO Wendy Clark and CCO Fred Levron, completing its EMEA line-up with the hires of former adam&eveDDB group MD Fiona McArthur as chief growth ...
Read More »Brandtech Group lines up mega-deal for Rob Pierre’s digital agency Jellyfish
David Jones’ Brandtech Group has rather had its thunder stolen by Sir Martin Sorrell’s S4 Capital (the two once sparred over the soubriquet ‘better, faster, cheaper.’) S4C, quoted on the London Stock Exchange, once hit a dizzying valuation of £4bn ...
Read More »Wavemaker adds to winning run with NHS media account
WPP media agency Wavemaker is on a roll, winning the UK’s NHS (National Health Service) media account hard on the heels on travel booking service Trainline last week. It also won Amazon’s Audible account globally, making it the best performing ...
Read More »Nike has its moment too as England “lionesses” win Euros
England’s “lionesses” duly delivered, winning the 2022 Euros and validating some at least of the hype heaped upon them by sponsors, brands rowing in on the tournament and broadcaster the BBC. Fair do’s, the men’s team haven’t won anything in ...
Read More »Havas Q2 show importance and impact of health & wellness
Havas is now a fully integrated part of Vivendi but still provides a useful steer into adland’s fortunes and prospects for the year. In Q2 2022 its revenues increased 11.5%, up slightlky on a strong first quarter when it delivered ...
Read More »MAA Ad of the Week: Amazon from Droga5
It’s refreshing – and worryingly rare – to find a nice well-made ad where the “purpose” is just to promote the product or brand, in this case Amazon books from Droga5 London. That books are mostly deemed a good thing ...
Read More »Marketing facing “worst-ever talent crisis” says WFA – but who’s going to pay to remedy it?
Marketing is facing its “worst-ever” talent crisis according to new research – ‘Media’s Got Talent?’ – from the World Federation of Advertisers (WFA) and consultancy MediaSense. Data and analytics, ecommerce and measurement top skills shortages with over-specialisation, poor training and ...
Read More »Publicis wants data “apprentices,” M&C goes for creativity
Two different views of what agencies need perhaps. Publicis is partnering with apprentice-finder Multiverse, Tony Blair son Euan’s creation, to expand what it calls its ‘data academy’ to 100 employees or apprentices. This will, it says, give the lucky 100 ...
Read More »AA/WARC : UK adspend surges ahead, inflation takes its toll
UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn and heading for a new record of £35.4bn (up 10.9% on 2021.) Rather dauntingly 74.3% of this is forecast to ...
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