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Advertisers
Uncommon walks on water in new ‘Everyday’ film for Avios
After a decade away from big brand advertising, Avios’ new campaign – its biggest media investment to date – is…
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Advertisers
Ocean Outdoor aligns Digital Creative Competition across Europe
Ocean Outdoor has relaunched its annual creative competition, extending it from the UK, Nordics and Netherlands into Germany and creating…
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Advertisers
McCann and Xbox recruit real-life ‘Football Manager’ for Bromley FC
Football Manager is the video game that takes armchair football punditry to the next level. Now McCann London and Xbox…
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Advertisers
Nike under fire for turning the England flag purple ahead of Euro 24
PM Rishi Sunak and Labour leader Keir Starmer are among those who have expressed outraged disbelief that Nike has dared…
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Advertisers
It’s phone lickin’ good: Gut’s ad for new owner, Globant
Technology consultant Globant is a long-term client of agency Gut, but this new ad is their first work together since…
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Agencies
MAA Ad of the Week: Alzheimer’s Society ‘The Long Goodbye’ from New Commercial Arts
What do you do when you’re advertising for the Alzheimer’s Society? Somehow sweeten the pill even though, unlike nearly every…
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Advertisers
WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp
Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and…
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Advertisers
Why 2024 is a good opportunity to support MAA
There are many good causes in the world far more deserving than us but donations from readers are an important…
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Advertisers
Brandtech’s Jellyfish lands Oatly
Challenger marcom groups have found it difficult to scale beyond a certain point because of media. Building a biggish media…
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