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The results are in: how Christmas ads performed for the supermarkets
We make a big deal of all the supermarkets’ Christmas ads when they land, so it’s worth taking a look…
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News
Karen Martin and IPA launch new creative qualification
The IPA is introducing a Creative Essentials Certificate as its president, BBH CEO Karen Martin, continues to put creativity at…
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T&P offers certainty in new work for The Times
Serious times call for serious advertising. The Times is generally strong on lifestyle and sport, but this new campaign by…
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MAA Ads of the Year: Bournville by VCCP
As MAA’s Agency of the Year, VCCP gets to pick its own best ad of 2025. CCOs Chris Birch and…
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News
MAA Ads of the Year: Ikea from Mother
Mother’s 2025 work for Ikea has been lower key than some of its bigger TV and cinema campaigns of recent…
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Advertisers
MAA Agency of the Year 2025: VCCP
In a year of turmoil for the industry, VCCP has kept its head down and its spirits up, getting on…
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News
Staysure puts the over 50s clichés ‘where the sun don’t shine’
Over-50s insurer Staysure is going big on Boxing Day with a new campaign that ditches the retirement tropes and instead…
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News
Felix Richter from Mother: my creative highlight of 2025
Anyone who wants to get into the mind of Mother’s über-CCO Felix Richter might consider picking up a copy of…
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News
Jaguar Land Rover enters ‘period of exclusivity’ with WPP
It’s been one of the biggest (and longest) creative pitches of the year, but it looks like WPP has emerged…
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