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Daredevil cats hang tight for Dreamies in adam&eveDDB TV spot
A couple of weeks ago Dreamies’ cats were invading outdoor spaces, and now the fearless felines are clinging to a…
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News
Coca-Cola and WPP hit AI gold with new ‘classic’ campaign
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML…
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Advertisers
Publicis bags another big integrated account – Walmart’s Sam’s Club
This is getting boring: Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam’s Club…
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Advertisers
Tata’s Tetley from Pablo puts the tea back in Britain
Over the years agencies and advertisers have got themselves in a terrible tangle over tea, desperate to say what it’s…
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Advertisers
Influencer head Joe Ellyatt picks his (location-based) Desert Island Ads
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that…
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News
Let AI be the judge: Kantar’s creative effectiveness awards 2025
Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s latest creative effectiveness awards. These are judged with…
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Advertisers
Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines,…
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Advertisers
Cox clocks off in W+K winner for Malibu
Brian Cox has enjoyed a long and distinguished career as a character actor – some may remember him as the…
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News
Gen Kobayashi returns to advertising as group CSO at M&C Saatchi
Master strategist Gen Kobayashi made a name for himself during his two years at Engine, but he left around the…
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