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Advertisers
McDonald’s fights cost pressures with French slices of life
It’s always diverting to see how others live so this is how they consume McDonald’s in France, courtesy of TBWA\Paris.…
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News
W+K London and Ford Pro celebrate workers who get sh*t done
A car ad with a sense of humour? It’s been a while, but this campaign for Ford Pro by Wieden…
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News
Daredevil cats hang tight for Dreamies in adam&eveDDB TV spot
A couple of weeks ago Dreamies’ cats were invading outdoor spaces, and now the fearless felines are clinging to a…
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News
Coca-Cola and WPP hit AI gold with new ‘classic’ campaign
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML…
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Advertisers
Publicis bags another big integrated account – Walmart’s Sam’s Club
This is getting boring: Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam’s Club…
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Advertisers
Tata’s Tetley from Pablo puts the tea back in Britain
Over the years agencies and advertisers have got themselves in a terrible tangle over tea, desperate to say what it’s…
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News
Let AI be the judge: Kantar’s creative effectiveness awards 2025
Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s latest creative effectiveness awards. These are judged with…
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