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Advertisers
Billion Dollar Boy launches creator access scheme at Cannes Lions
Do we need more “creators” at big awards festivals? Creator agency Billion Dollar Boy and platform FiveTwoNine are launching The…
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Advertisers
WPP wins global Heineken shopper marketing brief
Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken…
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Agencies
Ocean Outdoor UK announces results of contribution-based sustainability initiative
Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a…
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Advertisers
MAA Ad of the Week: 02 from VCCP
Cradle to grave stuff from any brand can be a bridge too far: ads are only a commercial message after…
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News
WH Smith brand to disappear from high streets after 233 years
It’s never been associated with great advertising, but somehow WH Smith is a brand that has a place in the…
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Advertisers
Big beast Meta circles principal media buying
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see…
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News
Phones are like oxygen: O2 is ‘essential for living’ in new brand platform
It’s a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence…
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News
Not all men look like David Beckham in their underwear
How do you make a run-of-the-mill retailer look good? Give it some great advertising that doesn’t overclaim, but still presents…
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Advertisers
New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in…
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