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Advertisers
Vaseline’s lesson in how to go viral: go smutty
“Slugging” is a TikTok skincare trend that involves smearing your face in petroleum jelly overnight, so it makes sense for…
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Advertisers
Adidas ups the ante in Women’s World cup spot by TBWA London
World Cup football encourages advertisers to bring out their A-game, and Adidas has tapped into joyful mood that seamlessly mixes…
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Advertisers
MAA Ad of the Week: Adidas for Women’s World Cup
The FIFA Women’s World Cup is almost upon us and it’s proving a bonanza for agencies as advertisers fall over…
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Ad Tech
Pierre Naggar : brands that build advertising equity needn’t fear the “no data zone”
GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation,…
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Can the England women’s team seize greatness? Budweiser think so
For an American beer, Budweiser is doing a good job of supporting its football (or should we say soccer) sponsorships…
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Is Apple’s iPhone running out of road?
Apple won a Film Grand Prix at Cannes for its winningly simple R.I.P. Leon (Leon was an undead lizard) and…
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Ad Tech
Deb Stambaugh of Quantcast: why AI makes marketers more human
AI has been around for many years now, but with the likes of ChatGPT and Bard making headlines, there’s been…
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TfL doubles down on controversial green push in new VCCP campaign
London Mayor Sadiq Khan is getting a lot of push back on the expansion of the capital’s Ulez (ultra-low emission)…
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Ogilvy wins Jameson globally
Ogilvy has been appointed as Jameson Irish Whiskey’s new global creative agency. The Pernod Ricard brand appointed the WPP shop…
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