Tag Archives: featured

Cannes Lions hands out a second Grand Prix to Vice Media

Purpose has truly taken hold now that Cannes is half way through, and it’s here in the latest crop of Grand Prix. Today’s award for displaying the least purpose — and the winner of the Grand Prix for Creative Commerce ...

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David Jones’ Brandtech Group hires former Facebook creative head as CCO

David Jones’ Brandtech Group has reeled in a major recruit just in time for Cannes. Former Facebook CCO Mark D’Arcy is joining Brandtech as partner and CCO. D’Arcy (above), said to have been instrumental in teaching brands how to use ...

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Cannes Day 2: AMV BBDO back on Grand Prix winning form

AMV BBDO continues its winning streak at Cannes, taking home its first Grand Prix of 2022 for “Hope Reef,” a campaign for Mars Petcare’s Sheba that is all about restoring 185,000 square metres of coral reefs around the world. Industry ...

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Advertisers try to corral social media and the metaverse

Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital media including the metaverse. This sounds rather like herding cats but GARM is supported by the World Federation of Advertisers ...

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Dentsu folds creative agencies into new Dentsu Creative

Some quite famous creative brands are falling by the wayside these days and now Dentsu International is folding DentsuMB (formerly dentsumcgarrybowen), 360i and Isobar into new entity Dentsu Creative. Dentsu Creative CCO Fred Levron says: “If you had the chance ...

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Droga5 hits another New York Times winner

The New York Times has lots of subscribers these days and one such is Questlove, aka Ahmir Khalib Thompson, a music and all-round cultural maven it seems. He’s the star of the latest NYT ad from Droga5, now the agency’s ...

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New Commercial Arts spearheads heavyweight Paramount+ drive into streaming market

Paramount Global’s Paramount+ streaming service is launching in the UK with a heavyweight all-media campaign – ‘A Mountain of Entertainment’ – from New Commercial Arts. NCA’s launch campaign features Uma Thurman plus other paramount properties (Jack Whitehall too, inevitably.) The ...

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