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Agencies
Publicis Pro network launches for B2B clients in EMEA
Three years after it acquired UK agency Octopus, Publicis Groupe is rebranding the B2B shop as Publicis Pro and rolling…
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Advertisers
WPP’s Jo Bacon takes the UK reins at M&C Saatchi
M&C Saatchi has poached WPP executive Jo Bacon as its new UK CEO. Bacon, former Unilever lead at WPP’s Ogilvy,…
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Advertisers
Now LinkedIn is chasing Gen Z too
LinkedIn has become the go-to social network for more established professionals, so here’s a new in-house campaign going after people…
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Advertisers
Dentsu tumbles in 2023
Japanese ad giant dentsu has confirmed a pretty grim 2023 posting a slight revenue increase (0.7%) but organic revenue falling…
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Advertisers
Publicis tops 2023 global new business with $700m – R3
The global creative and media new business landscape for 2023 proved to be relatively muted despite major accounts including Pfizer,…
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Advertisers
IKEA goes global with McCann debut – cranking up or dumbing down?
IKEA caused a surprise when it appointed McCann as its first global agency after years of managing perfectly well with…
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Advertisers
USA Today’s top Super Bowl ads: advertising meets celeb-driven branded content?
Hardly a vintage Super Bowl as far as the ads were concerned (although the game was pretty good with a…
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