It was only a matter of time before WPP CEO Mark Read turned his attention to giant (although not as giant as it was) media operation GroupM. And he’s done so in a pretty dramatic way, replacing CEO Kelly Clark ...
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WPP has just won (actually retained) a big one, L’Oreal UK which spends over £100m. But instead of staying with WPP’s Wavemaker (an amalgam of MEC and Maxus) it’s moving to Essence, WPP’s digitally focussed newbie media agency. L’Oreal is ...
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Essence CEO EMEA Nick Baughan has joined the agency brain drain to tech/social media, joining Facebook as director of agencies in the UK and Ireland. Baughan (below), who’s worked for GroupM media agencies for 13 years, will be a big ...
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