Tag Archives: espn

ESPN cracks World Cup ads with US call to arms

I’m just about to go off and watch the Belgium/US game in the World Cup – so unless you read this story in the next 30 minutes you probably won’t be interested. But I think this ad for ESPN is ...

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Can BT mount a serious sports challenge to Sky?

It looks like it’s giving it a damn good go with news emerging that the former UK state-owned telephone supplier is planning two new pay sports channels for football and rugby plus a third for one-off pay-per-view matches, an offer ...

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ESPN and W+K New York explore the American way of death (sports version)

Well this is pretty weird and no mistake. Wieden+Kennedy New York has produced an online film “Team Spirit’ directed by Errol Morris for sports channel ESPN showing the various ways in which keen US sports fans go to meet their ...

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UK’s BT blows away Disney’s ESPN in UK Premier League football bidding contest

Well here’s a turn-up, UK landline telephone operator BT (formerly the nationalised British Telecommunications) has outbid the mighty Disney-owned global sports channel ESPN for the rights to show roughly a third of live Premier League football games over the next ...

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Dan Wieden awarded Cannes Hall of Fame gong

Arise Sir Dan, Lion of St Mark. The Dan in question is Dan Wieden, veteran co-founder and global executive creative director of Wieden & Kennedy, currently one of the world’s most outstanding creative advertising agencies. And what at first sight ...

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W+K New York explores misery of Michael Jordan

Maybe Coca-Cola is right to make ‘happiness’ the theme of its marketing just now as lots of other people seem to be doing misery and resignation. Here’s another fine example of the latter, for sports channel ESPN from Wieden+Kennedy New ...

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