Asics bets on IAAF championships for new global rebrand

July 31, 2017 Comments Off on Asics bets on IAAF championships for new global rebrand

Japanese sports brand Asics has a new global line ‘I Move Me,’ intended to signify the correlation between a sound mind and a sound body. Which few of us have these days, it seems, thanks to the stresses of urban ...

Now PR giant Edelman takes aim at advertising

March 2, 2017 Comments Off on Now PR giant Edelman takes aim at advertising

Lots of people think ad agencies are an endangered species but that doesn’t seem to stop lots other companies trying to eat their lunch. Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through ...

Edelman founder Daniel J. Edelman dies at 92

January 17, 2013 Comments Off on Edelman founder Daniel J. Edelman dies at 92

Daniel J. Edelman (left), who founded what is now the world’s largest PR firm back in 1952, has died aged 92. Edelman (as it now is) remains a private company, run by son Richard with various other family members in ...

Do the Murdoch and Autonomy scandals show that the billions spent on corporate PR are wasted?

November 21, 2012 1 Comment

I’ve no idea how much has been spent on what we used to call corporate public relations over the last decade but it must run into many billions of whatever currency you choose. Since PR firms had the bright wheeze ...

Digital agency Webchutney keeps the home flag flying as western companies dominate upper reaches of Indian agency scene

May 17, 2012 Comments Off on Digital agency Webchutney keeps the home flag flying as western companies dominate upper reaches of Indian agency scene

WPP’s Ogilvy and Mindshare are the top creative and media agencies in India respectively, according to newspaper The Economic Times’s Brand Equity survey. Ogilvy has occupied the top creative slot in the survey since 2005 with WPP sibling JWT coming ...

Rediffusion’s Arun Nanda tweaks WPP’s tail again with Havas MPG media tie-up

November 4, 2011 Comments Off on Rediffusion’s Arun Nanda tweaks WPP’s tail again with Havas MPG media tie-up

WPP may own 26.7 per cent of Arun Nanda’s agency Rediffusion-Y&R but the veteran Indian adman is having a high old time tweaking the tail of the world’s biggest marcoms company – and its equally combative boss Sir Martin Sorrell. ...

Rediffusion boss Arun Nanda snubs WPP’s Sorrell with Edelman PR deal for Tata

November 1, 2011 Comments Off on Rediffusion boss Arun Nanda snubs WPP’s Sorrell with Edelman PR deal for Tata

Indian ad agency Rediffusion may trade under the full moniker of Rediffusion-Y&R and be 26.7 per cent owned by WPP (Dentsu has 13.3 per cent) but founder and boss Arun Nanda and WPP Sir Martin Sorrell most definitely do not ...

Now world’s top PR agency Edelman wins Twitter

September 9, 2011 Comments Off on Now world’s top PR agency Edelman wins Twitter

Twitter has appointed Edelman, the world’s biggest PR network and independently-owned to boot, to try to get its 100m ‘users’ to actually use it. Apparently half the audience just sits there waiting to hear the latest bon mots from the ...

Global PR fees reach $8.8bn, Edelman is biggest network says Holmes Report

September 6, 2011 Comments Off on Global PR fees reach $8.8bn, Edelman is biggest network says Holmes Report

PR specialist The Holmes Report has calculated that global PR fees in 2010 were at least $8.8bn, up eight per cent on 2010. This is a marked improvement on 2009 in which fees fell by 7.5 per cent and, according ...