Tag Archives: edelman

Asics bets on IAAF championships for new global rebrand

Japanese sports brand Asics has a new global line ‘I Move Me,’ intended to signify the correlation between a sound mind and a sound body. Which few of us have these days, it seems, thanks to the stresses of urban ...

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Now PR giant Edelman takes aim at advertising

Lots of people think ad agencies are an endangered species but that doesn’t seem to stop lots other companies trying to eat their lunch. Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through ...

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Edelman founder Daniel J. Edelman dies at 92

Daniel J. Edelman (left), who founded what is now the world’s largest PR firm back in 1952, has died aged 92. Edelman (as it now is) remains a private company, run by son Richard with various other family members in ...

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Digital agency Webchutney keeps the home flag flying as western companies dominate upper reaches of Indian agency scene

WPP’s Ogilvy and Mindshare are the top creative and media agencies in India respectively, according to newspaper The Economic Times’s Brand Equity survey. Ogilvy has occupied the top creative slot in the survey since 2005 with WPP sibling JWT coming ...

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Now world’s top PR agency Edelman wins Twitter

Twitter has appointed Edelman, the world’s biggest PR network and independently-owned to boot, to try to get its 100m ‘users’ to actually use it. Apparently half the audience just sits there waiting to hear the latest bon mots from the ...

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