Tag Archives: edelman

Japanese sports brand Asics has a new global line ‘I Move Me,’ intended to signify the correlation between a sound mind and a sound body. Which few of us have these days, it seems, thanks to the stresses of urban ...

Lots of people think ad agencies are an endangered species but that doesn’t seem to stop lots other companies trying to eat their lunch. Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through ...

Daniel J. Edelman (left), who founded what is now the world’s largest PR firm back in 1952, has died aged 92. Edelman (as it now is) remains a private company, run by son Richard with various other family members in ...

I’ve no idea how much has been spent on what we used to call corporate public relations over the last decade but it must run into many billions of whatever currency you choose. Since PR firms had the bright wheeze ...

WPP’s Ogilvy and Mindshare are the top creative and media agencies in India respectively, according to newspaper The Economic Times’s Brand Equity survey. Ogilvy has occupied the top creative slot in the survey since 2005 with WPP sibling JWT coming ...

WPP may own 26.7 per cent of Arun Nanda’s agency Rediffusion-Y&R but the veteran Indian adman is having a high old time tweaking the tail of the world’s biggest marcoms company – and its equally combative boss Sir Martin Sorrell. ...

Indian ad agency Rediffusion may trade under the full moniker of Rediffusion-Y&R and be 26.7 per cent owned by WPP (Dentsu has 13.3 per cent) but founder and boss Arun Nanda and WPP Sir Martin Sorrell most definitely do not ...

Twitter has appointed Edelman, the world’s biggest PR network and independently-owned to boot, to try to get its 100m ‘users’ to actually use it. Apparently half the audience just sits there waiting to hear the latest bon mots from the ...

PR specialist The Holmes Report has calculated that global PR fees in 2010 were at least $8.8bn, up eight per cent on 2010. This is a marked improvement on 2009 in which fees fell by 7.5 per cent and, according ...