Tag Archives: edelman

Japanese sports brand Asics has a new global line ‘I Move Me,’ intended to signify the correlation between a sound mind and a sound body. Which few of us have these days, it seems, thanks to the stresses of urban ...

Lots of people think ad agencies are an endangered species but that doesn’t seem to stop lots other companies trying to eat their lunch. Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through ...

Daniel J. Edelman (left), who founded what is now the world’s largest PR firm back in 1952, has died aged 92. Edelman (as it now is) remains a private company, run by son Richard with various other family members in ...

I’ve no idea how much has been spent on what we used to call corporate public relations over the last decade but it must run into many billions of whatever currency you choose. Since PR firms had the bright wheeze ...