Tag Archives: dumb ways to die

McCann Melbourne’s Dumb Ways To Die sweeps up at Webbys – Cannes next?

McCann seems to have topped the global agency stakes at this year’s Webby Awards (it thinks it has anyway) with ten; spearheaded by McCann Melbourne’s ‘Dumb Ways To Die’ for the local Metro system. This was awarded the most Webbys ...

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Dumb Ways to Die is monster global viral hit for McCann Melbourne

This must be the biggest creative hit in McCann’s recent history, maybe ever. And a likely (unlikely) big award-winner over the next year. McCann Melbourne’s ‘Dumb Ways to Die’ for the Melbourne Metro has over 25m YouTube hits in just ...

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