MSQ, the one-time Media Square which has morphed into an international marcoms business, has won a place on the Shell roster joining agencies including Wunderman Thompson, VCCP and Edelman. MSQ’s Stephen Maher says: “We are absolutely thrilled to be working ...
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What can an ad agency really do for a legacy retail business? Struggling B&Q has put its ad account, currently with Engine, up for review while bed retailer Dreams, now owned by Sun Capital Partners after a pre-pack administration a ...
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UK bed retailer Dreams has chosen Havas Media to handle its estimated £20m account. Dreams moves from Publicis-owned Starcom after a pitch involving network and independent agencies. Private equity-owned Dreams sells a dizzying 11,500 mattresses and bed bits a week. ...
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