Tag Archives: dreams

What can an ad agency really do for a legacy retail business? Struggling B&Q has put its ad account, currently with Engine, up for review while bed retailer Dreams, now owned by Sun Capital Partners after a pre-pack administration a ...

UK bed retailer Dreams has chosen Havas Media to handle its estimated £20m account. Dreams moves from Publicis-owned Starcom after a pitch involving network and independent agencies. Private equity-owned Dreams sells a dizzying 11,500 mattresses and bed bits a week. ...