The World Federation of Advertisers is launching a Global DEI (Diversity, Equity and Inclusion) Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry. ...
Read More »Wunderman Thompson adds to diversity line-up with Sufia Parkar from McCann
WPP’s Wunderman Thompson, which found itself in the news over the sex discrimination case brought by five male former staff members, as added to its diversity and inclusion armoury with the appointment of Sufia Parkar (below) from McCann as EMEA ...
Read More »Marketing still needs to do more in diversity stakes says WFA
Marketing scores better than other industries when it comes to Diversity, Equity and Inclusion according to a new survey by the World Federation of Advertisers (WFA) and Kantar. So that’s all right then? Not quite. Even though marketing scored an ...
Read More »Arif Miah of mud orange: why are multi-cultural moments always an afterthought?
I have to be real – it’s exhausting to see the amount of lip service in the ad industry about turning the leaf for better multi-cultural/ethnic activity. We see pledges and manifestos usually in the form of carefully calculated social ...
Read More »Havas UK launches 2025 employee inclusion charter
Havas UK has reaffirmed its commitment to diversity, equity and inclusion with the appointment of a new DE&I (Diversity, Equity & Inclusion) executive committee and the launch of a new charter, setting out the business’ commitments over the next five ...
Read More »Dentsu’s DAN follows BBDO with C-suite diversity leader
There are new leaders stalking the upper reaches of big agencies, “equity” bosses charged with ensuring these notoriously un-diverse, largely white, organisations change for the better. Now Dentsu Aegis Network (DAN) has appointed Christena Pyle (below), former executive director of ...
Read More »Arif Miah of mud orange: can we, for a moment, stop talking about diversity numbers?
The latest IPA report finds that BAME staff in agencies have dropped to 13.7%. This low proportion doesn’t surprise me at all because you can blatantly see it. You can see it in the poorly written work that spells out ...
Read More »Kathryn Jacob: why advertisers need to weigh the diverse cinematic universe
The recent furore around the BAFTA short list is a reminder that our audiences expect to see diversity on screen. BAFTA has been working on expanding its membership for a while, so the shortlist – criticised for its absence of ...
Read More »Grim examples from adland’s murky past
We worry sometimes at MAA that we don’t write enough about diversity – at one time we thought it was a new holding company – so it’s pleasing to refer you to our friend George Parker’s take on sexist ads ...
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