Evian’s ‘Baby’ campaign by BETC Paris has been a huge on all scores and now Evian seems to have hooked up with the producers of Marvel Comics movies (Disney I think) to produce a new campaign featuring a baby Spiderman. ...
Read More »Disney’s Lone Ranger flop shows that marketing can’t do the heavy lifting for second-rate movies
We don’t usually do movies here but there’s growing evidence that Hollywood (aka the global film industry) is more dependent than ever on marketing and this ancient and revered activity seems to be letting it down. The giant Disney studio’s ...
Read More »BMW tops list of ‘world’s most reputable companies’
Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good ...
Read More »UK’s BT blows away Disney’s ESPN in UK Premier League football bidding contest
Well here’s a turn-up, UK landline telephone operator BT (formerly the nationalised British Telecommunications) has outbid the mighty Disney-owned global sports channel ESPN for the rights to show roughly a third of live Premier League football games over the next ...
Read More »Now WPP enters the film business (sort of) with First Movies buy
WPP’s Penn Schoen Berland has bought film research firm First Movies for an undisclosed sum. First Movies carries out test screenings for major film studios including Disney, Paramount, Sony Pictures and 20th Century Fox. These sometimes lead to changes in ...
Read More »TBWA Paris to launch Al Jazeera’s new Be In Sport channel and Euro finals coverage
There’s a new kid on the sports block, Qatar-based Al Jazeera’s Be In Sport channel (or beIN SPORT as it styles itself) and it has chosen TBWA Paris to handle its imminent launch in France alongside sibling media agency OMD. ...
Read More »Gocompare goes posh with new Richard Bazley classic animation ad
Gocompare.com is sticking with noisy tenor Gio Compario (for now, it’s reported to be reviewing its creative account) but its latest effort has enlisted celebrated animation director Richard Bazley, three little pigs and a big bad wolf. The film uses ...
Read More »Coke is tops for brand engagement on Facebook with more than 34m fans
Coca-Cola, which has just appointed 360i as its global social media monitoring agency, is the most popular brand on Facebook according to leading US search marketing agency Covario. Covario’s new study measures overall brand engagement including reach (number/growth of followers), ...
Read More »Wieden+Kennedy in macho fan mode with ESPN ‘Decent Proposal’ ad
Few agencies have done more to inflict sports mania on the world than Wieden+Kennedy Portland, handmaiden to the global rise of Nike. So W+K New York’s tenure of Disney’s all-conquering ESPN sports channel is hardly a surprise and in its ...
Read More »