Tag Archives: Disney

Evian’s ‘Baby’ campaign by BETC Paris has been a huge on all scores and now Evian seems to have hooked up with the producers of Marvel Comics movies (Disney I think) to produce a new campaign featuring a baby Spiderman. ...

We don’t usually do movies here but there’s growing evidence that Hollywood (aka the global film industry) is more dependent than ever on marketing and this ancient and revered activity seems to be letting it down. The giant Disney studio’s ...

Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good ...

Well here’s a turn-up, UK landline telephone operator BT (formerly the nationalised British Telecommunications) has outbid the mighty Disney-owned global sports channel ESPN for the rights to show roughly a third of live Premier League football games over the next ...

WPP’s Penn Schoen Berland has bought film research firm First Movies for an undisclosed sum. First Movies carries out test screenings for major film studios including Disney, Paramount, Sony Pictures and 20th Century Fox. These sometimes lead to changes in ...

There’s a new kid on the sports block, Qatar-based Al Jazeera’s Be In Sport channel (or beIN SPORT as it styles itself) and it has chosen TBWA Paris to handle its imminent launch in France alongside sibling media agency OMD. ...

Gocompare.com is sticking with noisy tenor Gio Compario (for now, it’s reported to be reviewing its creative account) but its latest effort has enlisted celebrated animation director Richard Bazley, three little pigs and a big bad wolf. The film uses ...

Coca-Cola, which has just appointed 360i as its global social media monitoring agency, is the most popular brand on Facebook according to leading US search marketing agency Covario. Covario’s new study measures overall brand engagement including reach (number/growth of followers), ...

Few agencies have done more to inflict sports mania on the world than Wieden+Kennedy Portland, handmaiden to the global rise of Nike. So W+K New York’s tenure of Disney’s all-conquering ESPN sports channel is hardly a surprise and in its ...