Disney
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Disney launches centenary juggernaut with Disney100
The House of Mouse is 100 this year (October 16) and, for a while, looked like celebrating this not inconsiderable…
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VCCP weaves Disney+ into first O2 Christmas contender
O2 in the UK is entering the Christmas ad stakes for the first time – courtesy of agency VCCP –…
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Ian Stevens: wave of new streaming channels to create opportunity for ad-funding
The challenge for Pay TV Pay TV platforms face a dual threat from SVOD (streaming) services. First, there is a…
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Disney global media review is welcome relief for Omnicom and Publicis
Disney has concluded its giant media review – estimated at between $2-3bn – more or less as you were, with…
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Disney’s $1bn media review looks a PR disaster in the making – but that won’t change much
Much speculation about Disney’s $1bn media review – set to be concluded imminently – particular the somewhat onerous terms and…
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Sorrell wades into Disney media review, criticises outmoded agency business model
S4Capital’s Sir Martin Sorrell gives good interview even though half the audience is probably scratching its head at some of…
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Does the Evian baby and the Spiderman film franchise add up to anything better than an ad?
Evian’s ‘Baby’ campaign by BETC Paris has been a huge on all scores and now Evian seems to have hooked…
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Disney’s Lone Ranger flop shows that marketing can’t do the heavy lifting for second-rate movies
We don’t usually do movies here but there’s growing evidence that Hollywood (aka the global film industry) is more dependent…
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BMW tops list of ‘world’s most reputable companies’
Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based…
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