Tag Archives: Disney

Disney has concluded its giant media review – estimated at between $2-3bn – more or less as you were, with new Omnicom entity OMG23 (Disney was formed in 1923) winning most of North America including new Fox acquisitions and Publicis ...

Much speculation about Disney’s $1bn media review – set to be concluded imminently – particular the somewhat onerous terms and conditions said to be attached to it. Most controversially – and Disney hasn’t confirmed any of this – is the ...

S4Capital’s Sir Martin Sorrell gives good interview even though half the audience is probably scratching its head at some of the phrases he uses (he likes to introduce new ones on a regular basis.) So attendees at an International Advertising ...

Evian’s ‘Baby’ campaign by BETC Paris has been a huge on all scores and now Evian seems to have hooked up with the producers of Marvel Comics movies (Disney I think) to produce a new campaign featuring a baby Spiderman. ...

We don’t usually do movies here but there’s growing evidence that Hollywood (aka the global film industry) is more dependent than ever on marketing and this ancient and revered activity seems to be letting it down. The giant Disney studio’s ...

Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large countries. Reputation is defined by the level of ‘trust, admiration, respect and good ...

Well here’s a turn-up, UK landline telephone operator BT (formerly the nationalised British Telecommunications) has outbid the mighty Disney-owned global sports channel ESPN for the rights to show roughly a third of live Premier League football games over the next ...

WPP’s Penn Schoen Berland has bought film research firm First Movies for an undisclosed sum. First Movies carries out test screenings for major film studios including Disney, Paramount, Sony Pictures and 20th Century Fox. These sometimes lead to changes in ...

There’s a new kid on the sports block, Qatar-based Al Jazeera’s Be In Sport channel (or beIN SPORT as it styles itself) and it has chosen TBWA Paris to handle its imminent launch in France alongside sibling media agency OMD. ...