Direct Line Group has moved its chunky UK media account – for Direct Line, Churchill insurance and Green Flag – to Dentsu’s Carat. Carat won a three-way pitch against WPP’s EssenceMediacom, Publicis’ Spark Foundry and Omnicom Media Group so it’s ...
Read More »Direct Line enlists King Valkyrie for summer ad drive
A coup for direct Line and agency Saatchi & Saatchi I guess as it’s new ‘We’re On It’ ad features King Valkyrie (it’s a she or seems to be, never quite sure these days) from ‘Thor: Love and Thunder’ which ...
Read More »Direct Line swaps Winston Wolfe for Robocop
Direct Line is pensioning off Harvey Keitel’s ever-reliable Winston Wolfe in its new campaign, ‘We’re on it,’ from Saatchi & Saatchi, replacing him with various movies characters including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. In ...
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